Digital marketing, as we know it today, and to put it in extreme simplicity, is based on two fundamental pillars: interaction (of users, fans, clients or whatever we want to call them) and content (whatever this may be). Interaction and content need a communication channel through which they can act, develop and articulate themselves. Although…
Many companies and marketing professionals, when they are going to invest a budget in advertising, limit professional Defining themselves at best to analyzing the different media (written, digital, multimedia…), request some audience and diffusion data, and immediately start planning the media. In other words, once again they focus on the most operational part, forgetting about…
One of the main reasons is because Linkedin is perceived as a social network focused on individual professionals. Professionals who want to expand their network of contacts. And not for brands or companies, which at most limit themselves to having corporate profiles. know if you agree with me Linkedin is the social network…
Working in Content Marketing is not an easy task, but it is very important. Content is the key factor to achieve success with your business. And while it is not easy to obtain creativity and quality, we have some tips that can help you. Dedicat to Content Marketing Invest more and more economic capital and…
Social networks are more than just a space to launch content and publications hoping for a response in the form of a retweet or a share, a favorite or a like… whoever hasn’t understood this yet, it’s time to change their mindset or they’ll soon be left alone. Blog was born in 2012, and Time…
Competition in the blogosphere, despite. The drop in register blogs that the awards. Suffered, going from blogs in 2013 to 15,827 blogs. Register last year 2104; which translates into. A spectacular drop in the number of participants of 39%. As for voter turnout, the figures are similar, going from 258,140 votes in 2013 to 162,315 in 2014;…
Today’s article we want to tell. The potential of this tool not only as an element. Of positioning and strengthening mobile. The corporate image, but also as a generator of commercial. leads that we will later convert into sales. Subscribers or loyal customers. A digital advertising campaign? Talk about digital advertising campaigns. Many professionals and…
More and more articles that talk. The most out of digital marketing strategies. Get the most out of Twitter or Facebook. Steps or how to launch an online effective. Email marketing campaign Very important. Aspects that we must know and develop, however. I read very little about a central and critical topic. Every marketing professional…
Sigmund Freud was one of the first psychologists to notice the influence of the unconscious layers of the psyche on human actions. The outstanding scientist believed that unconscious motives are personal in nature. Carl Gustav Jung went further: he claimed that the unconscious is divided into personal and collective. The personal is formed by a…
I’m a humanities guy — I write outrageous articles and make music for commercials. The other day I needed a new track to have one crazy siren-like sound that lasted a certain amount of time and was in time with the beat. I found myself in the tedious process of creating a short sound cycle…
Most often, the brandfomance approach is used in media advertising (78%). It is also used in content marketing (brand media, blog, special projects, native advertising), in advertising with bloggers, and in promotion in social networks. How popular is brandformance During the study, Yandex Advertising experts found out that is gaining popularity and today every third person…
Targeted advertising in social networks is text, media or multimedia ads that are shown only to those users who meet a certain set of requirements specified by the advertiser. For example, only to residents of Ulyanovsk. The settings of the VKontakte advertising account are limited. Therefore, we will figure out how parsers help to expand…
