The term “marketing plan” can mean a lot of things, from your social media/ad campaign plan to your lead nurturing funnel to your overall strategic goals. Ideally, you’ll bring all of these tactics together into one cohesive strategy. This will become your capital-letter Marketing Plan! This can be a daunting task, especially if you want…
Who are the industry’s top digital marketers and what makes them so successful? That was the question researchers at Fractl set out to answer when they employed IBM 10 Key Traits of Top Digital Marketers Watson’s personalized insights to analyze the Twitter feeds belonging to some of the leading marketing leaders. Their analysis identified ten…
A solid social media strategy is essential to ensure that your social media marketing efforts align with the rest of your marketing strategy. Consistency is key. What is a successful social media strategy?. There are many different approaches, styles, and layouts for social media strategies. Would you be surprised if I told you that there…
One of the main goals of inbound marketing is to Inbound Lead Generation: Convert Visitors into Customers. generate leads — potential customers who are interested in your products or services. But simply generating leads isn’t enough . To really benefit from inbound marketing, you have to convert those leads into paying customers. Inbound marketing…
Grey routes are low – quality SMS routes that are not authorized by mobile operators. Unlike direct or white routes, grey routes route SMS messages through third countries, instead of passing directly through national networks, bypassing the interconnection fee applied between operators. If a provider offers you a rate how can i get whatsapp business api ? for sending your SMS…
We have spoken numerous times about the uses of SMS for the retail sector. Therefore, but the advantages that the use of the SMS channel brings to physical retail are extended and amplified when applied to the e-commerce sector. Over the last two year e- commerce has experienced continuous growth, marking a +20% in 2022 and…
The first, almost obvious, goal of sending corporate Easter greetings, both to customers and to your employees or collaborators, is to demonstrate empathy, humanity and therefore send a sincere wish that this holiday is spent in serenity , perhaps in the name of a nice egg hunt. Easter greetings can also be used as an excuse to:…
More stats: A Pew Research Center study on teens, social media, and technology found that 72% of college students use social media to learn about colleges and universities. This is true for all types of educational institutions. Benefits of Social Media Marketing for Education When developing digital marketing strategies for schools, it is important to…
Benefit #7: Ability to send personalized messages to customers Personalized communication is one of the most important benefits of WhatsApp Business. 71% of customers feel frustrated if their communication with a brand is impersonal. WhatsApp is the perfect platform for personalizing customer service. With emojis and the availability of rich media options such as images, audio, clickable…
Let’s be honest: we all open WhatsApp multiple times throughout the day. We read messages from family, friends, and businesses. And if you’re thinking about using WhatsApp for your business, you’re on the right track. WhatsApp has an open rate of over 98% and a click-through rate of 45% to 60%, giving your business a…
