3 e-commerce marketing ‘fundamental KPIs’ that should not be missed


More and more brands are emerging, but since the product characteristics and target customers are all different. We are experiencing that even if the same marketing strategy is implemented, the effect is greatly different. Nevertheless, did you know that there are fundamental kpis that must be considered in e-commerce marketing. These are customer acquisition cost (cac), purchase conversion rate (cr), and customer lifetime value (ltv) . In short, regardless of brand characteristics, attracting, satisfying, and retaining customers is the most basic formula for growth. Because direction is as important as speed in decision-making.Setting and executing the right kpi is a way to achieve good results.

Marketing KPI  Increase customer lifetime value 

In this content, we will introduce three essential kpis in e-commerce marketing and improvement strategies for each. What are marketing kpis? Marketing key performance indicator (kpi) is an abbreviation for ‘key performance indicator’. This is an indicator used to measure the actual performance of marketing actions and make Brazil Phone Number Data continuous decisions. 3 kpis you must keep in mind in e-commerce marketing 3 kpis you must keep in mind in e-commerce marketing marketing kpi 1. Reduce customer acquisition cost (cac) customer acquisition cost (cac) refers to the advertising cost divided by the number of users a brand creates in a specific period. In other words, if you spend less money to bring in more customers, your average cac will decrease.

 Increasing the unit purchase price

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Customer acquisition is probably where most brands still invest the most marketing budget and time . As competition in the market becomes more intense. The costs required to bring customers to our website or platform are also increasing. Even if a brand is generating good sales, spending too much money on customer acquisition will ultimately Australia Phone Number List have a negative impact on operating profits. Therefore, reducing the cac burden in the long term is an important task. And even if you initially attract customers through advertising. You must create a device that leads to natural inflow and recommendation later . 1) increase natural inflow of brand if you increase the proportion of natural searches and recommendations rather than advertisements among total traffic, the average cac will naturally drop. If you can create quality brand content and consistently bring in customers. ning .

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