5 Tips for Agencies to Personalize Client Emails with GIFs

The sheer volume of content competing for attention in customer inboxes has certainly made it harder for email marketers. Marketers are experimenting with new subject lines, images, and copy to entice readers to not only open but click. 5 Tips for Agencies to Personalize Client Emails with GIFs. Today we’re going to take a deep dive into an old-school internet tool trend that ’s popular right now : email.

What is a GIF?

You’ve seen them all over the internet, but did you know that the GIF is one of the oldest web file formats ? GIFs predate smartphones! Develope by CompuServe in 1987 , GIFs have been all the rage on the internet for decades.

GIFs are very attractive to email marketers because they are easy to incorporate. These are image files, not videos, so there is no audio or large file sizes to consider. Similar to a flip book, GIFs are a series of images that move quickly so they appear as short videos. These loop endlessly but are usually about 4 seconds long.

Are you beginning to see why email marketers are more frequently adopting this compact, easy-to-upload, and widely accepte image format?

Benefits of using GIFs in emails

Especially when it comes to email, GIFs offer marketers a lot of opportunities to not only entertain, but also engage and educate their audiences. GIFs are effective because they’re simple—no audio, just super short videos. You don’t need a full creative team to create GIFs, they can be create from existing assets, and they can be re-share from a variety of sources. Let’s dive into some ways you can start using GIFs to create more engaging emails.

1. Engage them

GIFs attract attention, especially in traditionally static channels like email. If you want to draw attention to a product, service, or event, using a GIF can be a successful strategy.

When motion isn’t expecte, like it might be in your social feed, it can be much more engaging and powerful. It could be subtle, like someone taking off their jacket or flames moving in a fireplace . Many images you already have in your library can be turned into simple GIFs, or copy can be animate into GIFs using a simple tool like Canva . Use these in place of your original planne image or title copy.

2. Show off your product

Any product or service that performs better with a “show vs tell” strategy can benefit greatly from GIFs. Rather than trying to show it off with a static image or trying to push people toward a full video, you can grab their attention with a little action in your email.

GIFs give you more scope without including too much in one email. If a product comes in different colors, that can be a GIF. If a product has a surprising or hidden feature, that can be a GIF. If a service requires multiple images to explain, that can be a GIF. Use them strategically to highlight something hidden, exciting, or interesting.

3. Educate and inform

Use GIFs to demonstrate simple steps, show the first few seconds of a popular tutorial, or explain the versatility of a product.

GIFs offer a lot of power to marketers to inform their readers because they are so eye-catching. We all know that some things are easier to understand when you see them. This is exactly the opportunity to do that. Reversible products can show how easy it is to flip them. New clothing items can be presente in a variety of ways. Software companies can show where new technology updates can be found in a dashboard.

4. Highlight the video content

Let’s be honest, sometimes a still image with a play button isn’t as engaging as watching 3 seconds of an important part of a video. GIFs give marketers the opportunity to showcase key moments in a video that make people want to watch the rest.

Especially for companies that produce a lot of video iraq telegram data content, it will be a simple task to create a GIF of your video and use the GIF in your emails to entice people to click and watch. Another strategy is to use a GIF at the bottom of your emails to grab people’s attention. If your video content usually ends up in the second half of your campaigns, then a GIF could be the answer to boost engagement!

5. Inject personality

Since GIFs are often comedic and fun, they instantly add a touch of fun to an email. This, in turn, adds a touch of personality and authenticity to a brand. It instantly humanizes any brand because we’re already use to using GIFs to express emotions, from frustration to joy.

If you’ve been struggling to connect with your sms improve customer relationships and the customer journey customers, using GIFs is a great way to help personalize your brand and make yourself memorable. GIFs aren’t overly saturated in emails yet, so sending campaigns with them will naturally make them stand out. But that’s slowly changing, with 51.28% of marketers saying they use animate GIFs in marketing emails at least sometimes. Don’t fall behind the curve!

Of course, that personality needs to fit with the brand and align asia email list with your audience. If using a GIF from a popular TV show isn’t something your audience will resonate with, stick with some of the other examples in this article or create your own brande GIF.

Get Creative

Ultimately, injecting GIFs into your email marketing strategy is all about getting creative and thinking outside the box. GIFs aren’t limited to memes or movie clips. Images from company outings, videos from webinars, and even simple text captions can be converted into GIFs.

If you’ve already had a conversation with your legal department about using copyrighted material, don’t be afraid! You can still leverage this strategy to diversify and create better visual content using the assets at your fingertips .