Focus keywords & secondary keywords – agencies use this insider knowledge

Focus keywords

Keywords are truly multi-talented in the competition between online shops and website operators on the World Wide Web. If you want to be not just one click ahead of your competitors, but also one place ahead of them on the Google results list, you have to master your craft. How do companies find out which search terms belong to the focus keywords? And what happens with these findings?

What are focus keywords?

A focus keyword is – as the word says – the center of attention. If we condense the content of our website into a single word, we have the focus keyword. It is also called the main keyword because everything revolves around this one term. No interested user can ignore the focus keyword. Anyone who is really on the right page (and hasn’t just clicked on the wrong page) uses the focus keyword and expects textual or graphic content to go with it.

How do you find your focus keyword?

Finding a good focus keyword is sometimes child’s play. After all, it’s about the core of the matter. But be careful – the questions of users do not always match the know-how of the experts. For example, while medical terms are part of everyday vocabulary for doctors and trained nursing staff, patients describe or search for similar content using completely different words. When researching the main keyword, it is not just the content that plays an important role, but also the target group.

While doctors search for articles about hematomas, laypeople enter the words “bruise”, “hematoma” or simply “bumped, what to do?” into the Google search bar. Advertising agencies therefore always have the target group in mind.

Secondary keywords

The ranking for a main keyword is better the more valuable – in other words, the more informative – the page is for the user. Therefore, the content should be clearly geared towards the focus keyword. In addition to the main search term, so-called secondary keywords are defined in the research, which are closely based on the original word. These can be other terms or related terms. Depending on age, level of education or regional origin, users often use different expressions. Synonyms for car can be motor vehicle, car, vehicle or passenger car. All of this together makes up the keyword set .

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Why are secondary keywords important?

Even if secondary keywords are less important, they should not be missing from the text. On the one hand, they serve unusual or unusual search queries, and on the other hand, they improve the text and thus add semantic value. Not only Google, but also users are sensitive to keyword stuffing and appreciate variety. For effective lead generation, the entire set of keywords must appear in the text . Depending on the weighting, an SEO agency incorporates the more important terms in the descriptions and meta information.

If the web agency sets up a Google Ads campaign , relevant terms form the core of the display. In contrast to search engine optimization, display marketing displays a paid ad in a target group-oriented manner. In online marketing, display campaigns with sophisticated targeting complement solid search engine optimization.

Keyword Sets

The more competitive a keyword is in the search engines, the more difficult it is to achieve a good ranking in the results lists. The advertising agency keeps an eye on the search volume and adjusts the SEO texts if necessary. The optimal mix of focus keywords and secondary keywords becomes a success factor. Long-tail keywords describe the search term in great detail; main and secondary terms are often combined. The word “car” results in a gigantic high search volume. In connection with a regional reference or a brand, the search volume is noticeably reduced and the ranking shows significantly better results.

Which combinations make the most sense?

Advertising agencies can use keyword research tools to find out which combinations promise the best results. Some of the tools are free:

In addition to special keyword research tools, classic search engines also provide valuable information. Google search not only shows results, but also alternative search queries from other people in the “People also ask” section. Even the Amazon search bar says a lot – after all, the online shop is one of the most visited websites.

Focus keywords and secondary keywords in monitoring

SEO optimization is not a one-time task. Advertising agencies regularly check the ranking and determine the so-called visibility index. This allows the effectiveness of the keyword set to be assessed and a comparison to competitors to be made. This requires either special software or a Google Analytics account.

Conclusion: Focus keywords make the difference

In order to stay ahead in the competition for the best rankings, advertising job seekers phone numbers materials agencies rely on effective search engine optimization . How well this succeeds depends on several factors. The focus keyword is the center of the research. Supplemented by suitable secondary keywords, a keyword set is created that ranks successfully for relevant queries. The definition of the search terms depends on the target group and the content of the page.

A number of tools help marketing agencies to develop the keyword set. Secondary keywords are often synonyms of the focus keyword or related terms . Since search behavior and competition are constantly changing, all SEO measures must also be constantly adapted. This is the only way the keyword set can generate a high search volume.

Why having your own website is urgently needed

 

Whether it’s a hairdresser, doctor, supermarket or tradesman – anyone looking for products or services nowadays usually looks online first . Companies that can’t be found here don’t exist – to put it exaggeratedly.

A perfect website can reach potential customers more easily, inform them about important facts such as opening times and offers, generate attention and thus increase sales . Professional web design and high-quality, informative content also offer a competitive advantage. If possible and sensible, an online shop can be created from the company’s own homepage.

The website also offers a simple and cost-effective way to increase the radius of influence many times over and to make it easier to reach. As a flagship, it is available to interested parties 24 hours a day, 365 days a year – worldwide. This makes it much easier to increase awareness.

This is what makes a successful website

Successful websites have a number of things in common and meet important criteria. These include:

Design and choice of color , as well as the font, play a decisive role in the visual design and impression of the website. As a figurehead or business card, these elements should therefore be immediately convincing. If they are easy to read, appealing and appropriate for the company, they can be convincing and invite people to linger.

Visitors to the site should be able to find their way around quickly and easily . A well-structured navigation system helps you to find your way around.

To ensure that readers and potential customers get a good overview and associate aob directory the company directly with positive aspects and high quality, all texts must be error-free, interesting and relevant . It also makes sense to make the content varied. Photos, graphics, lists, internal and external links loosen up the structure and ensure a longer stay. Corresponding plug-ins for WordPress can be helpful here. If that’s too much work for you, you can hire a web design agency .

However, loading times should be short and the website must be designed to be user-friendly in every respect. This also applies to mobile devices, which are increasingly being used to access websites. If the loading process keeps stopping, long loading times occur. If you have to zoom in to read, many readers find this so frustrating that they prefer to visit another website.

With the right online marketing tools such as email marketing, performance marketing , influencer marketing or newsletter marketing, you can have a good website and thus effective lead generation . Last but not least, a CTA – a call to action – should appear repeatedly on the website.