Improve Google Ranking: The Most Important Ranking Factors in 2023

Stability or change: How quickly do Google ranking factors change?

In order to improve a website’s Google ranking, it is important to take different factors into account. Although the algorithm is constantly evolving, the ranking factors remain largely the same.

Just like the techniques in web development , central approaches also remain in the area of ​​SEO . Nevertheless, there are always changes that affect the ranking – and thus the number of organic page views. Taking these aspects into account and adding to SEO is therefore an important recurring task.

Important: Although most Google ranking factors are relatively stable, it is important to always be informed about new developments. Instead of familiarizing yourself with every new criterion, it can be useful to hire a digital marketing agency. The experts are familiar with the latest trends in Google ranking. With the right SEO strategy, they can help companies improve their own visibility.

The TOP 10 Google ranking factors

There are now around 200 ranking factors that should be taken into account in Google searches. This is hardly possible, especially for smaller companies. A good alternative is to concentrate on the most important Google ranking factors. This makes it possible to improve your position within the search engine results list. This is even easier to achieve by working with a professional online marketing agency.

1. High-quality and relevant contentIf you want to improve your Google ranking, you must first and foremost provide high-quality and relevant content. This means that the topics covered must offer the desired added value. It is also important that the content is serious and reflects the search intent. Regular updates and unique content increase the added value and thus also improve the Google ranking.

2. User experience

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Paying attention to excellent web design when programming is now essential for a good Google ranking. Clear navigation , a logically sound page structure and a simple customer journey ensure an optimal user experience. Since these aspects make web development significantly more complicated, it is worth working with a professional online marketing agency.

By the way: Strictly speaking, UX is a ranking factor. Rather, it influences the signals that users send – and thus also the Google ranking. Because with a good user experience, the relevant KPIs can be improved. This includes the time spent on the page as well as the number of page visits.

3. Mobile OptimizationOptimization for mobile devices is more important today than ever. For several years now, Google rankings have been negatively affected if the website does not display properly on a smartphone.

A responsive design and a well-thought-out structure improve your Google ranking,  help you score points with this ranking factor.

4. Use links correctly

Links are still one of the key factors that can influence Google rankings:

• Recommendations from trustworthy sites that link to your own website are ideal .
• Broken links indicate that something is wrong with the website and should be fixed as soon as possible.
• The anchor text of links ideally corresponds to the SEO keyword of the linked page.
• Backlinks should be thematically relevant to the website they link to. Quality is more important than quantity.
• It is also advisable that backlinks not only point to the homepage, but also to subpages. In this context, a natural mix ensures an improved Google ranking.

5. SecurityOnline marketing tools can be used in various areas, for example in performance marketing. However, a professional WordPress agency must also keep an eye on the technical aspects . This includes the security of the website itself. Using SSL encryption is not only more secure. Such certificates create trust and therefore also influence the Google ranking.

6. Consider Core Web Vitals

The Core Web Vitals include 3 central aspects:

• Largest Contentful Paint (LPC): This is the time it takes for the largest visible element to load.
• First Input Delay (FID): This value indicates how much time passes before users can interact with the page.
• Cumulative Layout Shift (CLS): This shows how long the layout of the page continues to shift after loading.

The more positive these values ​​are, the better the Google ranking. These are technical basics that are not easy to handle. In this case, cooperation with a professional online marketing agency is recommended.

7. Technical readabilityA professional SEO agency also focuses on the readability of the website. This is chinese thailand phone number materials necessary so that the search engines can fully crawl and index the content.

8. Keywords

Keywords continue to play a key role in Google rankings for a specific search query. Keyword stuffing is now considered counterproductive. Instead, a good Magento agency uses these words to match the content and search intent.

9. Internal linksWebsites benefit from not only backlinks but also internal links when it comes to Google rankings. These links direct users to different topics and are also relevant for the search algorithm. They show the search engine which subpages are particularly important . At the same time, they simplify navigation on the website , which in turn influences the UX.

10. EEATThe acronym EEAT stands for Experience, Expertise, Authority and Trustworthiness . All of these aspects are essential to strengthening your Google ranking. They ensure that readers trust the content. If that is the case, the Google ranking automatically improves.

Google ranking 2023: tips and recommendations

An excellent ranking on Google is crucial to increasing website traffic. It therefore also plays an important role in lead generation. The central SEO strategy for 2023 should therefore take the most important ranking factors into account. In addition, the following tips and recommendations will help you stay visible on Google.

• Page speed: Page speed is becoming increasingly important. The faster a website responds, the more positively the Google algorithm rates the page. At the same time, a faster page loading time ensures that fewer users abandon the site. A maximum of 3 seconds in a 3G network is optimal.
• User signals: Google has been paying more attention to so-called user signals alb directory for some time now. Professional SEO analysis tools make it possible to derive key insights from this usage behavior and then optimize your own SEO strategy. Particular focus should be placed on low click rates and rapid abandonment.
• High-quality content: Not only the web design has to be right, but also the content. Targeted content marketing should therefore offer the desired added value and helpful content. This means that texts should not be tailored exclusively to search engines, but to users.

Online Marketing: Everything depends on the search engine ranking

The factors that come into play in Google rankings are varied and sometimes complex. Most algorithm updates build on one another. Pursuing a sound SEO strategy therefore means being more successful and visible in the online world in the long term.

It is important to note that search engine optimization is not trivial. This makes working with an expert like ONE LINE all the more crucial. As a professional online marketing agency, we support our partners not only with classic SEO, but also with web design and content creation.