What is Crunchbase? How do I use it?

Finding and developing potential customers is a skill that every foreign trade salesperson must have, and it is also the foundation for a company’s survival and development. Following the previous “Google Customer Development Directory” , “Facebook Customer Development Directory” , “LinkedIn Customer Development Directory”, “Whatsapp Customer Development Directory” , “Foreign Trade Just Started, How to Find Customers” , the Google Uncle team has brought you a new customer development platform – Crunchbase. Let’s learn about Crunchbase with Teacher Lisa. What is it? How to use it?

The course is divided into the following parts:
What is Crunchbase?
How do I sign up to use Crunchbase?
What can we do with Crunchbase?
Contents hidden
1. What is Crunchbase?
2. Sign up for Crunchbase
3. Crunchbase’s main functions and usage
③ Looking for investment
1. What is Crunchbase?
Crunchbase is a platform for finding business information for private and public companies. It was originally founded by Michael Arrington in 2007 as a side project of TechCrunch. As TechCrunch’s database, it tracks all information about startups – those looking for funding, those in the process of raising funds, those going public, those being acquired, and those that have failed.
AOL acquired Techcrunch and Crunchbase in 2010. In 2015, Crunchbase was spun out as a private entity.

crunchabase banner

It was originally created to discover and track the development of startups. Later, with the evolution of time and multiple acquisitions and reforms, it developed into
For today’s version, Crunchbase currently contains information on all public and private companies worldwide, including company founder information, key position personnel information, corporate investment and funding information, news, and industry trends.
It obtains corporate data through four ways: collaborative projects, machine learning, internal data teams, and Crunchbase community. The public can submit company information to Crunchbase, but it needs to be reviewed.

Currently, the company has collected

Data on more than 600,000 companies, covering more than 740 industry categories. It has developed into one of the largest corporate information databases in the world. More than 50 million people visit the website every year. It is called “LinkedIn in the corporate information industry”
2. Sign up for Crunchbase
Crunchbase offers both free and paid accounts. A personal paid account, Crunchbase Pro, costs only $29 per month and gives you access to account information for more than 100,000 companies. Large companies can contact Crunchbase to get more purchasing information.

crunchbase price price

Let’s take the example of registering a free account. Click Register. You can choose to register and log in directly using Facebook/Linkedin/Twitter, or you can register using Email. ( Here we recommend that you register using Linkedin. Your personal information, company information, and companies you follow on Linkedin will be directly imported into the Crunchbase database. )
register
We can log in directly by registering with a social account. The interface after login is as follows:
Function
If you register by email, after entering your email address, registered name, password and other information, the following page will appear, which is mainly for you to choose your main purpose of using the platform. At the same time, through this interface we can also roughly understand the main functions of the platform:

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Function Menu Then complete your personal information

Select the corresponding industry and the client’s industry to complete the registration, and then enter the login interface.
Fill in registration information 2
After completing the registration, we can click the function button in the lower left corner or upper right corner as shown in the picture to connect to the company account. (If you want to connect to the company account, you need to venezuela phone number resources use the company’s unified email format, such as: [email protected])
Connect company information
If you are the founder of a company, you can create a free company account and fill in detailed company information (as shown in the picture). After Crunchbase reviews, your company information will appear in the Crunchbase database.
Client company information
After the above steps, we have the right to use Crunchbase. Then we will start to use Crunchbase. So for foreign trade people, what features of Crunchbase are worth our attention? How can we use these features?

3. Crunchbase’s main functions and usage

Entering the main interface of the Crunchbase personal account, we can see that the main functions of Crunchbase are marked on the left and above the interface as shown in the figure.
Crunchbase Features
We summarize the functions into the following categories:
① Build a brand
As mentioned in the article above, we can import company information from social accounts into Crunchbase, or add phone number lt company information to the Crunchbase database ourselves. Here your website and social account can get a link. Of course, this link is no-follow, but it is still very useful for our website.
Client company information
When people search for your company name in a search engine, the company information in Crunchbase will be displayed in the search results. This helps your customers understand the basic information of the company and improve their awareness and trust of the brand.

② Company background investigation tool

Crunchbase will display the company’s founder information, key position personnel information, corporate investment and funding information, etc., which provides us with a series of evidence to judge the reliability of the company. We only need to search for the corresponding keywords or company information in the search, and we can click to learn about the company’s information. Let’s take Google as an example:
Enter the keyword “Google” and then information related to Google will appear.
google
We click “+” to add the company to “My Follow” – here we can see the company information we follow. In this way, we can see the company information. Because Google is a large company, its information is more comprehensive (this information can be edited, but there will be review). In Overview, we can see the company’s overview information, as shown below:
Google Company Information (
In addition to the content in the overview information, Google’s information also includes:
Which lists does this company appear on?

Since there is too much information to display

I will not show it here. You can go and see it yourself.
Tips: Whether it is a competitor company or a potential client company, we can use relevant industry keywords to obtain company information and conduct research and analysis on the target.
③ Looking for investment
For some startups or Internet companies, financing is sometimes very necessary. Crunchbase provides a lot of information about investment companies and teams, making it easy to find investment companies here.
Click the filter button on the right side of the search box and select “investors”. As shown in the picture:
Find investment
Here we can use filters to select the type of investment we want. We can also start by looking for individual investors or corporate investors according to the templates provided by the system. We can also see the searches that others often make.
Click the filter button to the right of the search box and select “Funding Rounds”
This feature is suitable for large-scale technology and Internet companies. As shown in the figure, we can see the top 5 rounds of investment. If you have a Pro paid account, you can view 100,000+ data. Of course, we can also see the company entity of the investment.

Funding round investment

Here, we can filter the funding round investment to find the target funding round type in the large amount of data. Then we can research the relevant investment companies.
Funding round investment
④ Find potential customers
Crunchbase is a very good platform for B2B companies to find potential customers. Take textile testing equipment as an example, find the relevant Niche keywords, enter them into the search box, and find related companies.
Textile (
Of course, we can also filter companies by location, industry, size, investment, etc. using the filters provided by the system (free accounts have fewer filtering functions, but they are enough). In this way, we can find all textile companies in our area.