Video: New Documentary for the Municipality of Milan
THE VIDEO FOR THE MUNICIPALITY OF MILAN AT BIT 2020 The Municipality of Milan decides to participate. in (BIT) 2020 with an institutional stand.
In recent times, and the objective of the Municipality is precisely to bring to the Fair contents that tell how tourism can enhance people, the environment and territories
The International Relations Area is involved because the Municipality has implemented, in previous years, city-to-city twinning projects , based on the sustainability of tourism.
Milan has a growing tourist vocation
Through these projects, some Milanese tourism. best practices have been brought abroad (for example in Myanmar), in places that present parallels with the Lombard capital. The decision is to make a video to present at the BIT. STORYBOARDING AND SHOOTING First of all.
we try to understand “how” to communicate : with what type of video.
with what structure, telling a story? has been identified, through a specific coordination activity with the Municipality overseas data of Milan and the other cities involved.
we begin to create the video material to tell the activities carried out in Milan and we send precise instructions for the creation and collection .
of the material by the other foreign players, so as to receive contributions that are as coherent and homogeneous as possible.
Once the narrative structure
The result is a 15-minute documentary video , based on a single narrative thread, which involves, among others, testimonies from the International Cooperation Area, the Department of Tourism, the Italian Agency for .
The documentary was screened at the 2020 International Tourism Exchange , achieving great success, and is currently.
Development Cooperation and ICEI
used by the International Relations Area of the Municipality of Milan as a presentation of Best Practices. We then also create a short version of the documentary video.
lasting around 5 minutes, which can also be used on social platforms : an important factor for making the most of quality content. especially in the near future when it will be essential to enhance , attractions and strengths of the city of Milan.
The tourist activities
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the International Tourism Exchange
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