What is a longread, what is it for and what kind of business needs it?

Longread (from English long read – “long reading”) is a popular format of online text content. In the English-speaking environment, this format is also known as deep read, which more accurately conveys its essence. To provide the reader with deep immersion, the material should not only be long, but also interesting and exciting. For this, not only the length of the text is important, but also its structure and richness.

Longread (from English long read

– “long reading”) is a popular format of online text content. In the English-speaking environment, this format is also known as deep phone number library  read, which more accurately conveys its essence. To provide the reader with deep immersion, the material should not only be long, but also interesting and exciting. For this, not only the length of the text is important, but also its structure and richness.

Another important element of a longread is a deep analysis of the stat topic. This is not just superficial reasoning, but a discussion support by facts, research and expert opinion.

There is an opinion that

A longread is only a text containing at least 8-10 thousand characters, which corresponds to approximately 1200-1500 words. Does this mean that any voluminous structur material with pictures is already a longread? No! As they say, see above. The value of a longread is not in its size, but in the approach to working on it. Even a not very long text can be a longread if it deeply immerses the reader in the topic.

According to content specialists, longreads publish in Russian mia most often focus on the study of new phenomena. The topics of these materials can vary from social issues of broad public importance to new trends in subcultures. The genre of investigative longreads, although less common, still finds its application. This indicates the desire of journalists and authors for a deeper and more comprehensive analysis of important issues, but such topics do not occupy a dominant position in the overall pool of publications.

 

Lonreads are not built on simple methods of influence and a limit range of techniques, due to which high-quality texts retain the audience for 10-40 minutes even in the conditions of the current deficit of attention of readers. The practice of leading journalists and content marketers proves that even those who prefer one-time

content are ready to read interesting long texts.

Look, design won’t disappear  what is content marketing and how does it work tomorrow, journalism won’t cease to exist tomorrow, and the desire to empathize and engage with someone’s story won’t evaporate anytime soon. These elements are fundamental to longreads, making this genre the best choice for long-term content investment.

 

Pssibilities and advantages of longreads

 

Longreads are a powerful tool that can and should be us to provide a detail and in-depth description of an event, person, or project. This  be numbers   format is distinguish by its ability to provide a comprehensive analysis. In addition, longreads have other significant advantages.

 

Increas audience engagement

Longreads are read with the same attention and interest as fiction stories or full-length books. This is especially true for genres relat to biographies, reports, investigative journalism, and historical reconstructions.

 

Newspaper Longread

Fig. 6. Longread chronicle of the events of the spring of 1945. Due to the depth of the research on the topic, each reader can find something interesting for themselves, which is why this content format is able to hold the attention of the target audience for a long time.

 

Revisiting the material

The clarity of the structure and the competent division of the text into semantic blocks help ensure that users can return to the material again and again if necessary.

 

Revisiting the material

Fig. 7. For example, a longread about rules for caring for oily skin can include general principles for analyzing the composition of cosmetics, lists of effective and dangerous ingrients, and selections of quality products. Readers can first get acquaint with the general picture, and then return to useful information when preparing to buy.

 

Priority in search results

Longreads, due to their volume and structure, are well index by search engines. A large amount of detail information and internal links in the text help to increase the page’s ranking in search queries. Articles with deep content and broad coverage of the topic often appear in the TOP of search results, providing long-term and stable traffic to the site.

 

However, despite their commercial focus, longreads are not very focus on direct sales. They work differently.

 

Provides initial interaction with potential clients

Longreads are the perfect tool for introducing potential customers to your business for the first time.

 

Interacting with potential clients

Fig. 8. We generously share benefits in our longreads, thanks to which we have establish ourselves as experts in digital marketing.

 

Convey information about your products, services and services to the target audience

Creating long-form articles allows you to detail and explain your offerings, answer frequently ask questions, and dispel any doubts your audience may have. This helps build trust and positive perceptions.

 

Build brand loyalty

Using experts, carefully checking information, and providing only reliable facts helps to gain the trust of readers. This strategy helps to create a sustainable positive image of the company and strengthen the audience’s loyalty to your product or service.

 

Attract quality traffic to the site

The more quality and interesting content you create, the longer users will stay on your site. This, in turn, improves the resource ranking in search engines. Optimizing longreads using relevant keywords also helps attract the target audience, which can significantly increase the conversion rate.

 

Evoke emotions and hold attention

Detail analytical data and comprehensive research encourage readers to think, evoke emotions, stimulate discussion and further research on the issue at hand.

 

Confirm your expertise and leadership

When a business shares rich and expert content, it demonstrates its deep knowlge and expertise. This strategy creates an image of leadership.

 

Longreads can act as both an independent format and an effective promotion tool. However, relying solely on longreads is not recommend, as their creation requires significant resources. Due to their scale and complexity, such materials cannot be produc as often as regular articles.

 

Why Longreads Are Important for SEO

Long articles play an important role in SEO strategies, and there are several reasons for this.

 

Increasing the volume of content

Longreads, due to their volume, contain more information compar to short articles or news. This makes the site more informative and useful for users, which is highly valu by search engines. The more information a resource provides, the higher the likelihood that search engines will regard it as a valuable and informative source.

 

Expanding the list of keywords

The format allows for a larger number of key phrases and LSI words to be organically incorporat into the text, evenly distribut. This helps search engines better understand what the article is about and helps them more accurately determine which users to show this content to.

 

Increasing the number of backlinks

Longreads containing unique research, deep analysis, and original data generate great interest among the audience and encourage them to link to them. Links from authoritative and topically relevant resources play an important role in SEO, significantly affecting the ranking of a site in search engines.

 

Increase time spent on site

Large volumes of content require a significant amount of time to read. Long-term interaction with the material improves the traffic indicator fix on the site. Search engines track this parameter as an indicator of content quality, which helps to increase the resource rating.

 

Improving user experience

When content thoroughly covers the topic and is useful to the reader, it significantly improves the perception of the site. Users are likely to return to your resource and recommend it to their friends and colleagues. This, in turn, will lead to increas traffic and an increase in the site’s ranking in search results.

 

In what cases should you write longreads?

Longreads are useful for business, but they should be us wisely. Before you start writing a text of this format or hire a professional writer, it is important to weigh all the pros and cons, because this work requires a significant investment of time and resources.

 

It is definitely worth including longreads in your content marketing strategy in the following cases.

 

A rich topic with sufficient volume of materials

If you want to captivate your audience with a detail story and have manag to collect a large set of data, multimia elements and other resources, a longread is an ideal format. It is important to understand that a longread is more than just a long text. It is a deep, multi-layer story. Not every topic can be develop to the level of a longread, but if you have something significant and capacious, this format is perfect. Examples include socially sensitive topics, the most current trends, controversial topics in your field.

 

The ne to convey up-to-date information

When your target audience nes clarification, a longread will be the best tool. For example, if users are interest in the features of a new product, a longread will allow you to give a comprehensive answer. ucational longreads can be especially useful. If your potential customers are most often beginners, well-thought-out ucational materials will help them understand your offers.