We create an effective ad for Yandex Direct
Relevance is the degree to which your ad matches the user’s query. The higher the relevance, the more likely the user will be interest. In your offer and go to your site. Relevance depends on how accurately you have select. Keywords for your ad group and how well you have written the ad text, including
keywords or their synonyms.
CTR is the ratio of the number accurate mobile phone number list of clicks on your ad to the number of times it is shown. It is an indicator of how attractive your ad is to users and how different it is from your competitors. The higher the CTR, the more traffic you get to your site and the less you pay for each click. CTR depends on how compelling and unique your selling proposition is in your ad, how much you use calls to action and additional elements such as quick links, promotions, business cards and images.
As you can see, the effectiveness
of an ad in Yandex.Direct depends not only on the ad itself, but also on other aspects of your advertising campaign. Therefore, it is important to work on all stages: from collecting and segmenting the semantic core to optimizing the site and analyzing the results. But in this article, we will focus on the ad itself and give you some recommendations on how to improve it. the first thing a user sees when they see your ad. Whether the user will read on or move on to another ad depends on how compelling and relevant it is. Therefore, the headline should be as attractive and informative as possible. The length should not exce 56 characters (including spaces and punctuation marks).
should be informative and concise. Include remarketing the main benefits of your product or service, key features, prices or discounts. Pay attention to the use of keywords in the description to help users with a bettermust be clear, easy to remember, and reflect the advertiser’s business. Length up to 20 characters (excluding domain).
are additional text links that appear bfb directory below your main ad. They allow you to add additional links to important pages on your site, such as a product page, contact page, or promotions and discounts. Sitelinks help users quickly access the information they ne. And can increase the click-through rate of your ad.
are special offers or discounts that can be added to your ad. They appear as labels and can grab the attention of users, especially if they are interested in the discount or offer. Promotions allow you to stand out from the competition and motivate users to take action.A business card is a small card that appears in Yandex search results on mobile devices. It contains basic information about your business, such as name, address, phone number, and business hours. Business cards help users quickly find and contact you, especially if they are looking for local information.
