If you want to find unknown

But what if there was another way you could identify potential opportunities for cross-selling and upselling (even if your client doesn’t know they need it yet)? Something a bit more proactive that you can add to your tool kit alongside those important soft skills? opportunities outside of your regular upsell/cross-sell process, there’s a tool you might not have thought about: intent signals.

If you thought that intent

Data was just to help you find new customers, then we’ve got some exciting news for you. Intent isn’t just for prospecting. You can also monitor the Intent of your customer base to provide them (and you) even more value.

With Intent, you have a way to figure out if customers are searching for additional solutions you already offer. Once you see it, you can snag that opportunity right when they’re thinking about it– instead of waiting for it to eventually come up. What’s not to love about that?

How to use intent data to identify unknown interest 

So that sounds great and all, but how do you do it? Well, it turns out that identifying these opportunities with Intent is deceptively simple.

As you might already know, Intent helps you pinpoint what to sell and when. Instead of spending time, energy, and money on ineffective campaigns, you can focus on the people who are sending out signals that they need attention.

Here’s how it works for an upsell or cross-sell opportunity: keep a pulse on your current customer base for intent surges (high intent scores) for topics poland whatsapp number data  based on your offerings. Are there accounts surging for topics that are related to something they’re not currently buying from you? That’s your opportunity for an upsell or cross-sell pitch, depending on the topic that’s surging.

Once you’ve proved your

A value to the customer, keep an eye out for those specific topics that could give them additional value. Armed with your extra insights, you can remind them of the other products you offer and talk about the benefits of buying from a single provider. You’ll wow them with how good you are at knowing just what they need, when they need it. From there, that extra sale should be easy.

And remember that siloing issue

We mentioned earlier? Intent helps with that too. They might even need your Intent-driven insights to tell them what’s actually going on what can we expect from web 3.0?  at their company. Then you can use that data to proactively solve their problem and swoop in like a hero.

Let’s say you offer email security software. Instead of just talking to them during the renewal call about whether they might need more seats, you can point out a need. If your customer’s Atlanta branch is surging for email security software but you aero leads  have a customer using your product in the San Diego office, you have a golden opportunity. You can offer an expanded contract so that the Atlanta office can get in on the good stuff. They won’t have to jump through procurement hoops when they can just use a vendor that’s already approved and set-up. And you can get that coveted upsell… it’s a win-win. Plus, your tool gets even more entrenched with the customer, meaning better revenue for you.

The tool that makes this possible

 

Okay, this is all great stuff. But you can’t just google intent data and get the information you’re looking for; you need a tool for it. That’s where we come in. Lusha’s Intent makes it easy. You can look into surging intent topics at the company level and then drill further down. Which ? And what relevant contacts work at those locations? From there, all that’s left to do is just reach out to your customer and make a killer sale.

That’s basically it – you can

Ese our intent data to look for opportunities among your existing customers that are hiding right under your nose. And just to drive the point home, it really is a good tactic to increase your revenue while minimizing extra costs. Did you know it costs 5 times more to get a new customer than to keep one? With that in mind, it’s an easy choice to keep exploring ways you can add value to the customers you already have.

Key Takeaways

• When done right, cross-selling and upselling contribute to customer loyalty and drive up your revenue.
• Common methods for identifying cross-sell and upsell opportunities rely on your customer knowing exactly what’s going on at their company, which can be difficult with siloed organizations.
• Intent data is a powerful way to uncover hidden opportunities for upsells and cross-sells so you can be more.