Video story about an attempt to take advantage of a marketing offer
About the situation, from a marketing point of view
kind of “socially active Nirvana”. They really “think in leads” and measure the quality of their work in likes. Although they “enter” accounts in social networks somewhere, it turns out that they are simply unable to predict the activity of their own audience. How the invented SMM activity will be integrated into the marketing mix and how it will be supported by the promotion mix is generally beyond their understanding. Well, that’s who they are. No problem! Where, in what completely “parallel” universe to marketing, do marketing managers exist who order, pay for, and accept work done in this way?
C level contract list is one such list. Which helps the people and the c level contact list Yoga method more effectively. A lot of sarge to add to the C level. Because the C level and programs are very similar. So the users who are using C level are getting a lot better
If the main task of a marketer is still the satisfaction of the consumer, and not the owner’s money at any cost, then, after, it seems, they came up with a promotion, it is quite obvious that it is necessary to work through this same promotion backwards: from the consumer to the company. That is, we announced something. They heard us. What is the first thing the consumer will do?
This has never happened before and, suddenly, again! We wanted the best, it turned out as always!
V.S. Chernomyrdin
Unlike a marketer a floor polisher About the situation from a marketing point of view
A volunteer and a SMM specialist, a marketing specialist is, first of all, a manager . A manager of some process entrusted to him, even if it is local. A marketing specialist, burdened with the right to make a decision, must know the provisions of the “Advertising Law 38-FZ”, the “Civil Code”, where it is written “in plain language”: what is a “promotion” and what is a “competition”, as well as much more. For example, the rules for holding them, informing participants, etc. Friends, it is the creative person at rallies and creative events who can talk . they did not say: “friends, you are all suckers, but since we love you, we will solve all the problems now.” They are expecting a class action lawsuit from 350 participants, which is not the worst thing. They are probably expecting these people to demonstrate an active life position in a narrow circle of acquaintances, little-known people and in social networks, among a large number of completely unknown people. I do not dare to believe that the company has not found a way out in six months and expects this from its customers?
People who got a tattoo About the situation from a marketing point of view
with the company logo found themselves in the position of “spent material”. Indeed, they raised hype in social networks, that’s it – they are no longer needed. In fact, simply using these people, the marketing department most likely does not understand two important aspects of personal marketing:
They do not understand what a “brand idea conductor”, “brand adept” and “brand ambassador” are. The fact is that as quickly as these people spread the idea of the action, so quickly “brand advocates” turn into public accusers;
They do not understand that marketing did not begin with client’s goals and strategic objectives this action and will not end tomorrow. These tattooed, “crazy” people are priceless capital that can be further worked with! By involving these people in other marketing activities, building and developing relationships with them, it would be possible to “use” these people further. By involving them and relying on them, it is easy to simplify marketing and increase the effectiveness of communication with the target audience in the future.
It would seem simple right
But the best thing the company could do was to put them at the end of the general queue with ordinary “one-time” buyers. Friends, today we will talk about one trade marketing campaign. More precisely, about how some SMM activity should have become an action to increase sales, but became a big problem.
For now, a small digression. I would like to remind a complete list of unit phone numbers you that some time ago, I wrote a post on Facebook about how this same brand “hammers” its customers with SPAM . Then he complained that there was no need to do “marketing” like that and suggested that marketers, or whoever does it in the company, have a big problem with what they understand by marketing.
How do the company’s marketers send out mailings
Later, I wrote a letter to this company, complaining, and received the answer: “well, unsubscribe”! Well, yeah! Really, what’s the big deal?! We all work only so that consumers, tired of our “marketing”, unsubscribe without exception (sarcasm sounded at this point).
So today I have new news from the front of this company’s fight
