Accessible web design: How to make the Internet accessible 

Accessibility: What is meant by “barrier-free”?

Accessibility describes the accessibility of the design and content on a website. It is necessary to align the design process so that everyone can use the website. This should ensure that even people with disabilities can reliably access the information.

definitionAccessibility refers to the design of environments, products or services that are accessible and usable by all people , regardless of their individual abilities or limitations. In the context of the Internet, accessibility refers to the creation of websites and digital content that is accessible and usable by all users. An accessible website takes into account the needs of people with different limitations and enables them to perceive and use the content of the website. The term “accessibility” is defined in the European standard EN 301 549. According to this, websites must be easy to use, robust, understandable and perceptible  . The aim of accessibility in web design is to create an inclusive environment for all users and to avoid discrimination based on individual limitations .

Challenges and problems

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Accessibility in web design is intended to help people with disabilities access existing content.

• Mental disabilities range from limited cognitive abilities to learning disabilities. Media obstacles and perceptual barriers are particularly critical.
• Physical limitations include motor impairments as well as impairments in hearing, speech or vision. These primarily result in physical barriers.
• Mental limitations can be neuroses, psychoses or personality disorders. Perceptual barriers or systemic obstacles can be particularly problematic here.

Laws and guidelinesThe legal guidelines on barrier-free design currently only apply to public bodies, state-owned companies (SBB or the post office) and public institutions such as universities, schools, hospitals or libraries. The following regulations are of particular importance:

• Switzerland-wide: the eCH-0059 Accessibility Standard
• International: the Web Content Accessibility Guidelines (WCAG)
• In the EU: the EU Directive 2016/2102

Accessible web design: What is it?

Digital accessibility refers to different aspects of the design of websites.  Although the Internet is basically open to everyone, not everyone can access all content. The World Wide Web Consortium (W3C) has developed the four principles of accessibility for this purpose .

Each of these factors aims to ensure that digital content is available to everyone. The basis for this includes, for example, text alternatives, a responsive design , high-contrast displays and the consideration of color deficiencies.

4 Principles of Accessibility

• Usability: The controls are selected and designed so that every user can use them.
• Robustness: The content can be captured using technical tools, such as a ReadSpeaker .
• Comprehensibility : Navigation and operation are simple and intuitive. Content and images are understandable and offer the desired added value.
• Perception: Information is immediately recognizable as relevant content. It also directly addresses at least one sense.

These 4 principles of accessibility form the basis for accessible web design. A good example of an accessible website is a website that can be used by blind or visually impaired people. At the same time, such a design works on very large monitors, but also on small smartphone displays.

Web design and accessibility: Why accessibility is so important

What exactly does accessibility mean on the Internet? This question is of central importance when it comes to understanding the meaning of accessible web design. Accessible websites work perfectly on different devices and thus support usability. At the same time, accessibility also enables physically or mentally impaired people to access the existing content. In addition, accessibility offers other benefits:

• The reach of websites increases because Google’s algorithm considers accessibility as part of usability. This gives the website a better ranking  and makes it easier to find.
• In general, usability improves for all site visitors. The reason for this is intuitive and easy operation , but also clear added value thanks to high-quality content.
• Accessible content appeals to more people, thereby broadening the target audience.
• Accessible web design makes an important contribution to social responsibility.

Accessible web design: How to make it work in practice

In order to create barrier-free web design, special expertise in the area of ​​web development is necessary. But despite the additional effort, accessibility is one of the absolute must-haves for every website. To create such a web design , it is advisable to use common tools. You should also adhere to best practices.

Programs and tools

The costs of good web design can increase due to the flawless accessibility of a uruguay phone number resources website. Nevertheless, this investment is worthwhile as it represents a long-term benefit. Various tools can be used for this:

• Content management systems (CMS) such as also provide barrier-free web designs. It is worth taking a look at what the providers offer and the implementation options in advance.
• Coblis is a way to simulate color blindness and display the web design accordingly.
• A language tool  also helps to test barrier-free web design. The focus here is on whether texts are easy to understand.
• Contrast calculators  check the contrast ratio and thus the accessibility of a website and the selected color combinations.
• Integrating a ReadSpeaker is an efficient step towards barrier-free web design.

Practical tips

For a professional web design to be convincing, it must, among other things, be barrier-free. That is why there are extensive guidelines that deal with the topic in detail. In addition, the following tips will help you implement barrier-free websites:

• Maintaining the hierarchy of headings ensures a neat structure and makes texts easier to read.
• It is important to correctly display the page title in the title attribute.
• Regular validation of the HTML helps ensure that the web design is displayed as desired in all browsers. It does not matter whether the website was created with WordPress, Typo3 or another CMS.
• A sufficient contrast between background and text is necessary to improve readability.
• A responsive web design is important to display the website on different sized devices.

Conclusion: Creating barrier-free websites – easy, with the right support

Accessible web design is a challenge in itself. However, with the right partner, it is possible to successfully overcome this hurdle . The result is a legally compliant web design that appeals to everyone equally. As an experienced  know what is needed to increase the accessibility of a website and offer users real added value.

Apart from that, our range of services also includes, advertising changsha mobile phone bumber list and search engine optimization .

Instead of relying on cookies, companies can also rely on third parties, meaning they are no longer dependent on first-hand data for measurements and analytics.

Instead, it is possible, for example, to obtain the desired information via so-called login alliances. Here, users store their registration data, for example, and can then access the respective service. At the same time, users agree that their behavior can be tracked throughout the entire customer journey and analyzed later. This approach is highly efficient, regardless of the type of advertising purpose. For this reason, important online giants such as Google, Amazon and Facebook are already using this approach. The advantage of this method is that it takes into account the currently noticeable data protection concerns and gives users the opportunity to decide for themselves what happens to their data.

Whether it’s social media marketing or classic : digital marketing requires a high degree of sensitivity. Digital marketing can be used effectively and profitably even without the use of cookies. It doesn’t matter whether companies choose just one approach or combine different techniques. It’s more important to define in advance which data is relevant for later optimization and adaptation. Based on these predefined KPIs, it is then possible to implement digital marketing that is both good and well thought out. To master this challenge, we recommend working with a professional agency – such as ONE LINE.