Ad Manager serves as a platform that can deliver

It’s smart to consider mobile advertising, though, especially with more than half of the Internet’s traffic coming from mobile devices. measure, and optimize ads for your particular audience and their devices — including things like connected TVs, Accelerated Mobile Pages (AMPs), and other applications. It can even serve ads on platforms like YouTube and Apple News. Google Ad Manager even has some features like Dynamic Ad Insertion for live and on-demand video, and formats like native and six-second bumper ads.

Google Ad Manager protects

These features allow you to keep up with your australia telegram data customers and support new distribution channels. 5.  you and your brand The digital advertising market can often encounter challenges like brand safety and ad fraud. These challenges are not only harmful to user experience, but also to legitimate advertisers. That’s why Google Ad Manager features several safeguards. Ad Manager has more than 30 controls to help protect advertisers and manage your ads in a way that meets your brand’s values.

Google Ad Manager adds Responsive

Google has tools in place that, in 2017, prevented over 3.2 billion harmful or inappropriate ads from reaching consumers. 6. Search Ads As a business that’s investing in PPC services, you want to maximize the success of your advertisements — and Google does too. That’s why Google Ad Manager introduces Responsive Search Ads, which build on Google’s passion for machine learning. With Responsive Search Ads, you can combine your knowledge, like information on your target audience, with Google’s machine learning.

Google learns which ads perform

The goal? To create relevant ads that resonate with your ideal consumers, leading to a click and visit to your website. All that is required is 15 headlines and four description lines, and then Google will do the rest. After that,  best for a given search query and serves up an appropriate ad. This feature of Google Ad Manager allows your company to lower its cost-per-click (CPC), plus increase your click-through-rate (CTR).

Google Ad Manager introduces Smart

It’s a win for everyone involved, from businesses to what is content marketing and how does it work consumers. Even better, compared to standard ads, Responsive Search Ads earn up to 15 percent more clicks. 7.  Bidding technology With more than one billion users — which is equivalent to almost one-third of the Internet — YouTube is an extremely popular platform. In fact, a lot of consumers use YouTube as a reference point when considering a purchase. This fact makes it worthwhile to not only advertise on YouTube, as video can improve conversion rates by more than 85 percent, but to also ensure that your video ads show at the right time and for the right audience.

To make sure that happens

Google’s introduced Smart Bidding, a feature powered aob directory by machine learning. This technology serves up ads at the right time. It can also help serve ads to people who are most likely to consider your brand after seeing a video ad. Smart Bidding automatically adjusts bids to maximize the impact of your video ad, too. 8. Google Ad Manager launches local campaigns No matter if people research a product on Google or YouTube, they still make many of their purchases in physical locations.