Analysts at hh.ru reported that in 2023, a critical situation with a shortage of personnel has developed. The sales sector came out on top, with 1.7–2.5 resumes per vacancy. Competition among managers has decreased, but employers are still looking for experienced employees who have sales techniques and negotiation skills.
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What should a manager do to learn how to sell? Improve your sales skills and study books. What should a manager do to help managers learn how to sell? Train employees and study books. We have collected the best books on sales that are worth reading for beginners, experienced salespeople, and sales department managers.
A selection of books on sales
You don’t have to take courses to improve your sales skills. In this selection, we’ve collected proven bestsellers that will teach you how. Such literature about us helps to increase your level of awareness and improve your professional skills.
1. “45 Tattoos of a Seller”, Maxim Batyrev
The author of the book is Maxim Batyrev, a successful Russian manager. He talks about the specifics of sales in Russia, gives examples from personal experience. The book will be useful for sellers with different levels of experience.
Maxim Batyrev offers a number of ideas that he calls “salesman tattoos” – these are principles that you should adhere to. Here are 5 of them:
“Snot is not heroism.” No need to press on pity, such methods will not help to sell.
“Each of us is a joy seller.” You need to work with uk phone number data clients in a good mood, charge them with joy. The author of the book is sure that a positively minded manager will sell more than a pessimist who knows a couple dozen sales techniques. Therefore, one of the best skills of a seller is managing the emotional state.
“Act as if…” To become a strong salesperson, you need alb directory to find such a salesperson. Maybe one of your colleagues or from other companies. In the process of interacting with the client, imagine that you are him. What would he say to the client? How would he react to his words? Do as your intuition tells you, and you yourself will become a strong salesperson.