How to use the power of archetypes in marketing

Sigmund Freud was one of the first psychologists to notice the influence of the unconscious layers of the psyche on human actions. The outstanding scientist believed that unconscious motives are personal in nature. Carl Gustav Jung went further: he claimed that the unconscious is divided into personal and collective. The personal is formed by a…

Telegram List

A thriving organization depends on the seamless flow of knowledge. A culture that fosters knowledge sharing is essential for innovation, problem-solving, and overall growth. To assess the effectiveness of an organization’s knowledge sharing culture, several key factors must be considered. 1. Leadership Buy-In: Leadership plays a crucial role in creating a culture of knowledge sharing….

Development of sustainable plastic solutions

This is because they present a series of limitations when it comes to beingDevelopment of sustainable d or recycled due to a decrease in their properties, and difficulties . Associated with processing the material again. With the purpose of developing new packaging solutions that improve the performance and recyclability of current packaging, Itene is working…