At the start, clear KPIs were defined – the number of orders and the size of the average bill. We understood that we had to work in a highly competitive niche, and therefore we planned to focus on the uniqueness of the company and the implementation of a clear strategy. Our strategy Project audit and competitor research This stage is of particular value for several reasons. Firstly, this way you can identify the strengths of the client’s website. When it is clear what its uniqueness and advantage are, you can focus your promotion on this. Secondly, it’s worth understanding that no SEO strategy is perfect. By taking a closer look at what your competitors are doing, you can find gaps in your client’s strategy and address them.
Third, this way you can Client's goals identify new ways to reach your target audience
In other words, competitive SEO analysis Email Marketing List will act as a catalyst for the formation of new strategies that will help increase your online visibility and improve your bottom line. Expanding the site structure and technical optimization In order for the client’s site to rank for a wider range of key phrases and generate more traffic, it is necessary to pay attention to this area. Technical optimization is important because it will help search engines “understand” and index the content of the resource. This can lead to better visibility in search results and increased organic traffic to the site. In addition, technical SEO will improve user experience and make the web resource faster and easier to navigate. Improved usability parameters This is one of the effective ways to attract the attention of the target audience.
Google's Page Experience Client's goals update shows how important
Work in this direction is based on the fact 1000 Mobile Phone Numbers that most users expect the company’s website to be as convenient and accessible as possible. Also, usability parameters are important for search algorithms. In particular, it is to prioritize the web experience. In addition, usability improvements improve the overall conversion rate. No matter how great the promotion strategy is, if the site makes it difficult to order, everything else falls apart. A high bounce rate will result in low sales even if your traffic increases. External optimization This stage is the basic one in SEO strategy. Links to a site from authoritative resources will increase the authority of the domain as a whole, which is an important ranking factor. Work in this direction should be carried out regularly, but it is important to act carefully so as not to fall under penalties from search engines.
