Consider adjusting your open rate goals

A large portion of your audience may no longer be trackable, so you may need to modify your open rate goals to determine what the new open rates are, such as low, medium, and high.

We recommend you establish how many opens you typically get from iOS users, to estimate how that might change after this release.

Additionally, we encourage you to track your email open rates for a month or two after iOS 15 goes live to see how your data changes.

Email marketing ios 15

4. Keep track of all your email statistics.
While open rate is a key KPI for many businesses, it’s not the only fusion database data you can use to determine whether your email content is resonating with your customers.

If you don’t already, you should start analyzing other statistics about your emails:

Click-through and click-through rates

Traffic to your website.
Clickmaps.
Unsubscribe rates
If you want to know more about each statistic, and what the ideal values ​​are that they should be, check out this post .

Also, so you don’t miss anything, we’ve prepared this list ციროთ თქვენი ვებსაიტის მიტოვების მაჩვენ of the HubSpot features that will be affected, and that you should keep in mind.
Review your custom reports for criteria that reference the metrics and properties listed above.
Review email reports. Track changes and consider using click and response data to make decisions.
Lists

Review your lists for criteria that reference open metrics and properties

As you can see, you can prevent Apple’s new iOS 15 from japan data affecting your email marketing campaigns if you follow a few key points. In addition, it is essential that you keep yourself continuously informed of any changes that may arise regarding this topic or any other in the sector.