Ecommerce Marketing: SMS and more

We have spoken numerous times about the uses of SMS for the retail sector. Therefore,  but the advantages that the use of the SMS channel brings to physical retail are extended and amplified when applied to the e-commerce sector. Over the last two year e- commerce has experienced continuous growth, marking a +20% in 2022 and reaching a value of 48.1 billion euros . In other words. Therefore, it is no longer possible to ignore this ever-expanding market segment. In this post. Therefore, we therefore want to focus our attention on the marketing strategies and uses of SMS marketing for e-commerce .

Marketing strategies for ecommerce

The term e-commerce defines all those purchases that can be made online, both of products and services. Continuous growth has been seen both for the purchase of products (+8% in 2022) and for services (+59%). Therefore, which now reach a value of 14.9 billion euros. The tourism and transport sector is also growing, especially in conjunction with the summer period and holidays ( Osservatori.net ).

Ecommerce marketing strategies sms promotional campaign should focus primarily on three areas:

1. Have a solid online presence , through a well-indexed website and an active profile on the main social media
2. Plan promotional campaigns on major search engines and social media
3. Offer a high level of customer service by providing customers with a phone number, email or other channels to get in touch with your company

Among the channels mainly used we see social media and email. Therefore, these channels do not give e-commerce the certainty that their messages will be seen on time or when they want. In this sense, the use of SMS marketing for e-commerce offers extra advantages .

SMS marketing for ecommerce: the uses

Precisely because e-commerce stores work in a similar way to physical ones, they have in common with them some uses of SMS. In particular, SMS can be used in a similar way for the following activities:

So what is the difference between an e-commerce and a physical store? The difference lies in where the two retail businesses will invite their customers to go. In fact, an e-commerce will invite customers to visit its website , adding the link to the message, while the physical store will social media marketing strategy for schools and educational institutions in 2024 ask to come to the store, adding a map and an address.

Let’s now explore the specific uses of SMS marketing for ecommerce.

Abandoned Cart Recovery

The first specific use for e-commerce is related to the use of sending SMS to encourage your customers to return to your site to complete the purchase that they have not completed. The reasons for abandonment Ecommerce Marketing can be many and so can the ways to encourage customers to return to complete it. We believe that SMS are particularly effective thanks to their high opening rate. We believe the use of SMS for the recovery of abandoned carts  is so important that we have dedicated an entire post to the topic .

Confirming an order

Sending confirmation of an order plac online is a real benefit for your customers. In fact, when you make online purchases you always have a moment of fear deb directory when you click on “Buy” and see the loading of the thank you page that lasts a few seconds too long. Therefore, who has never had their internet connection interrupt at that exact moment? The fear in those cases is that your purchase was not successful. However, if the e-commerce site automatically sends an SMS with the purchase confirmation, then all its customers will be immediately reassur.