Email Marketing as a Growth Lever for Your Business
There are multiple ways to reach your customers and market your business products. Each channel has its own promise and unique advantages. However, there is one place where you are guaranteed to get their utmost attention and response – your prospect’s inbox.
One of the most successful forms of digital marketing is email marketing, which has opened doors for all kinds of companies. Email marketing is an effective tool for communicating with customers, promoting goods and services, and increasing sales because it can reach a large number of people quickly and easily.
In fact, studies show that email marketing can deliver 1x the ROI for every $40 spent on advertising compared to other channels .
Now, this is a strong demonstration of how important email marketing is for businesses, especially for small businesses who are chasing big ambitions on a shoestring budget.
To quote Eric Harbison: “ If social media is a cocktail party, then email marketing is a gathering for coffee. ”
Despite the growth of social media, email still reigns supreme as the most effective direct communication method, including email marketing, chatbots, and live chat .
In corporate environments, it’s bulk sms master considered the most reliable and authoritative form of messaging. In fact, Statista projects that by 2024, at least 448 million people (almost half of the world’s population) will be email users.
That said, every marketer has an agenda to maximize their email marketing efforts. When used correctly, email marketing can have a multiplier effect for a business. It can act as a lever, providing multiple outputs with minimal input. However, for any strategy to work, it needs to be worked in the right direction.
When it comes to email marketing, there are a few efforts that are considered to have the most success:
1. Simplify the subscription process
Email marketing starts with having a mailing list. You need subscribers or users who have explicitly agreed to be contacted via email. To build an email list, you must implement a streamlined subscription process. Why streamline?
The easier you make it for users to share their email addresses, the faster your mailing list will grow. The success story of Buffer proves this. What Buffer did was to create multiple ways for users to sign up. This included slides with forms or lead magnets, HelloBar, PS, social sharing, etc. This simplified the process of sharing email addresses for users and made it convenient for them.
Along with social media, email marketing is one of the most important content distribution channels. If you have a solid email list, you can maximize the reach of your blogs, eBooks, white papers , and similar promotional materials through email newsletters.
In fact, you can also partner with other popular newsletters in your niche to insert snippets of your content into their newsletters.
Be aware 5 automated workflows to generate more leads with poptin and zapier that you won’t be alone in this. At least 93% of B2B marketers report using email to distribute content. Marketing Professor B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North American Study.
Although email marketing is primarily used for outreach and lead generation, it is also an effective tool for building relationships with existing customers and users. You can design your newsletter strategy so that it can be used to share strategic content to maximize feature adoption, cross-sell, and upsell with current users.
Of course, email content distribution doesn’t happen overnight. To achieve the best results, you must:
- Test the best template, timing, and target audience
- Recording customer preferences during the subscription process
- Maximize email deliverability
- Monitor open rates, click-through rates, and sales conversion rates
- Last but not least, clean up your email list regularly
3. Make sure your emails are mobile-friendly
It’s no secret that most users check their email on their mobile devices while on the go. Research from Email Monday confirms that 81% of users check their email on their smartphones. Desktops and laptops are a close second at 74%.
In other words, if you want your emails to be opened , read, and responded to, your promotional emails must be mobile-friendly.
There are countless cg leads ways to do this. These tips can help you get started.
- Users with shorter subject lines (60 characters or less)
- Using a single column HTML template
- Email template width should be less than 600 pixels
- Use 13-14 font size to make text readable on mobile screens
- Make the CTA prominent enough and spacious enough to be clickable
4. Automate routine tasks
Sending an email to your target audience’s inbox seems like a straight path. However, this is far from the reality. A lot of work goes into every email to get it in front of the user. Most of the daily tasks like sending welcome emails, account resets, password recovery, etc. can be easily automated.
Why automate? Automation in any area saves time, reduces manual errors, and maximizes productivity. In fact, according to Statista , 84% of B2C welcome emails successfully reach inboxes worldwide, with a read rate of 23%.
If you take a manual approach to sending your welcome email series, it consumes a lot of time, creates multiple dependencies on people, and also allows errors to creep in.
Now, how does email marketing automation actually work? Behind the scenes, email automation is setting up specific rules that determine which email workflows should be triggered based on the response from the previous email thread.
The workflow below perfectly describes how an email automation workflow works:
Can Email Marketing Really Grow Your Business?
Almost half of the world’s population uses email as their primary method of communication. It’s easy to use, creates a solid communication path, and is extremely versatile. If used strategically, it can be a growth lever for your business. Plus, it offers great returns that are better than other marketing channels.
Through email marketing, you can build strong relationships with your target customers. It can help deliver targeted content to customers that educates them, entertains them, and helps them make informed decisions. Such customers are easy to maintain and are bound to become long-term loyal customers.
Learn more about email marketing here:
- Top 4 Email Marketing Tools for Tracking Your ROI
- 12 Email Marketing Tips for Affiliates
- How Email Marketing Can Boost Your SEO
About the Author:
Ashwini Dave
Ashwini is passionate about business, entrepreneurship, e-commerce, emerging technologies, and digital marketing. She is working with user acquisition as a digital marketing expert. A free soul and adventurous savant, she spends her free time on herself, loving once, music, and watching and playing sports.
