Find the right people
LinkedIn analyzes key elements such as profile design, professional appearance, cover photo, number of posts, page views, number of followers reached, etc.
LinkedIn wants you to prospect efficiently, finding the right people with its lead nurturing system and reaching a qualified audience.
3. Engage with insights
LinkedIn defines this pillar as discovering and sharing valuable information to start or maintain a good relationship. The tool measures the engagement your posts are receiving.
4. Build strong relationships
The first three pillars culminate in the fourth. Building strong relationships measures how successful you are in expanding your network to reach potential clients, in addition to practicing traditional networking.
Through these four pillars, LinkedIn calculates your score by measuring your performance in each one.
Why is LinkedIn brazil email list SSI useful in sales?
The Social Selling Index is all about identifying the right opportunities. With it, you can generate leads and sales naturally by reaching out to users who are decision makers. In other words, they are engaging and insightful.
This is because the basic concept revolves around working to build healthy relationships through posts and articles within a channel where people are more interested in learning without necessarily looking for entertainment.
Tips for getting the most out of the tool
Here are some ways you can leverage the tool’s 4 most valued areas, improving your SSI and developing new opportunities and clients in the process.
Make your brand profile cutting time in half may be too much customer-focused
Your profile should function as a sales and marketing tool. Therefore, it needs to provide information that potential customers are interested in reading, as well as use language that attracts them. Adding advanced features by integrating images, documents, and videos helps you go beyond using a plain text profile.
Profile complexity adb directory affects visibility in the LinkedIn search function, but the “profile strength” indicator is also a good barometer for knowing whether the different content areas are adequate.
