Focus on the details to create high-quality content on your law firm website. For example, while attorneys often remember to create Practice Area pages where they mention your areas of expertise, you can also create location pages to highlight the geographic areas you cover, as this law firm did. law site Headline: A local law firm uses location pages to stand out Cover in-depth topics in your blogs rather than short, 500-word pieces where you can cover a topic more thoroughly and answer any relevant questions a customer may have. This will allow you to create a highly relevant piece of content that targets a wide range of keywords, allowing you to cover everything from the main keyword to secondary and third-tier related keywords in one topic.
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Type of content and often ranks these high-quality pieces for several closely related keywords. You may also want to highlight your Canada Mobile Number Database accomplishments as a lawyer, and that’s a great thing. However, your focus should be on providing information to users. Use your blog, landing pages, service pages, and other areas of the website to tell potential customers what you can do for them. 3. Push your content onto the fold A few years ago Above . We all wish all our main content was there. But as people develop banner blindness (ignoring banners at the top of a web page and scrolling directly down) and mobile devices replace desktop viewing, the above-the-floor obsession doesn’t have the same power. However, you still cannot ignore this area.
People typically look
At the top third of the page for all the critical business India Phone Number details like the site name, URL, business logo, and main call-to-action button. What you can do to make this area more useful to you is to add your contact information here as well, so high potential customers can call you as soon as they land on the website. 4. Rethink your keyword research and prioritize mid-tail keywords Everyone wants to attack long-tail keywords because they are an opportunity to create in-depth, niche content without fighting for highly competitive keywords. However, this can quickly become limiting. On the other hand, mid-tail keywords give you more volume than niche long-tail phrases. For example, if you focus on ‘workers’ compensation lawyers Pennsylvania’, you’ll get a ton of related keywords to optimize for.