From socks to infobusiness

The great theater director, teacher and theater theorist .  Konstantin  Stanislavsky shouted to young diligent actors. It was a special director’s technique for bringing an actor who was playing around to his senses and into tune with reality. With this same phrase, which has become legendary in the world of cinema and theater, sometimes you want to bring to your senses the authors of some advertisements, speakers at events and copywriters of “About Us” articles on corporate websites.

“I don’t believe it!” – because advertising and promo are made, guided by the logic of their own earnings (commerce), but not solving the problems of the consumer (marketing). Therefore, logical, from the point of view of commerce, narrative, conclusions and messages often cause rejection or even terrible rejection in the consumer.

I don’t believe it From socks to infobusiness

Our job is to work with phone number list. Our work pattern is phone number list  that we are always secretaries so that we can provide phone number data and good service to the general Japin people.

Advertising about yourself, and not for the consumer!
That is why advertising does not work, and promos seem like propaganda or deception. All you need to do is change the logic  Build communication logically for the consumer, not for yourself.

Logic
Logic is a philosophical discipline and one of the fundamental sciences of marketing. The main goal of logic is to derive subsequent statements from previous ones, based on the philosophical laws of reasoning. The logicality of the conclusions made is perceived as truth only from a person’s understanding of the statements included in the conclusion and from a person’s understanding of their connection with each other.
Understandable, right?

Marketing messages are convincing when they From socks to infobusiness

1). When the buyer (not the seller) sees the connection between the beginning and the end, between cause and effect.

2). When the buyer (not the seller) understands the subject of the story well

3). When the buyer (not the seller) is aware of his own benefit (profit from purchasing the seller’s product or service).

That is  if at least one of the three components of logical marketing communication is missing, then everything the seller says will be perceived as illogical. Well, for example, about point 2, you probably noticed that an inexperienced person can’t explain even the most logical thing, right?!

I have one good case here about an “illogical” promotion that caused . Homeric laughter and hundreds of sarcastic: “I don’t believe it!”, – from listeners and viewers.

Let’s analyze the case and try to follow the logic of this “seller of his own talent” …

Logic of the narrative and messages, as the story progresses:

A decisive step – dismissal
Socks. Lots of socks. A lot of cheap Nike socks
Successful TikToker
Offer: “Subscribe”.
Did I miss anything?
Consumer logic
Okay, from socks in Odessa to business on the Internet – the World has seen even more miracles.

And what about the socks From socks to infobusiness

Did you really think that there is no logic in this video? No, it is there, but this the rise of the nutrition industry: challenge for is not your logic. The logic of a trader, preventing him from building a working marketing communication is quite understandable: the guy got trading experience in purchasing and selling, as they say, “from the counter” (“from the plow”), which allowed him to make a number of important conclusions and build a certain model of earnings, which the author conveys to viewers in his TikTok. This is what the author thinks!

“And what about the socks?”, – the one who watched the video stubbornly asks. His consciousness is stubbornly stuck in “cheap NIKE socks in Odessa”. There were so many socks in the speech and visually that this image became more than the important thing that the author was going to tell. How a person turned from a stallholder into an infobusinessman is the second question. Another thing is important: what is the result for 9 years of selling socks from a stall? Inconsistency.

And many have it like this

Lame non-consumer logic on many “About us” pages on websites, in presentations and in the list of “benefits of working with us”. Try to follow the logic from the following corporate statements to a logical solution for consumers:

“Our facilities are from Lisbon to Vladivostok” – and I am in Karaganda, so I need to buy from them?
“We were the first to enter the market…” – and all competitors caught up and overtook them
“Russian capital and domestic technologies” – what is my profit from their domestic capital?
“Our production line produces 1 million linear meters per day” – and that is why it is always busy and customers are queuing?
“We offer the widest range of sizes” – so I need to buy from them?
“We will provide all the certificates” – do you know what paves the road from good intentions to a problem? Correctly, “papers”.
And even if everything in what is stated is true, the key mistake in the unconvincingness of this “truth” for the consumer is the gap in logic between:

they can do something

but how does this prove that they can do something I need?
Consumer logic = seller logic
“Our objects – from Lisbon to Vladivostok”, and in your a complete list of unit phone numbers  hometown there is also a finished object – you can look at the results of our work. With the same skill, accuracy and precision, we will fulfill your order.
Yes, it is possible otherwise, but the logic from “our skill” to “your confidence” should be traced by the buyer with one or another persuasiveness. With all of the above, from “Russian capital” to the size range, it is necessary to do the same logical work. Otherwise, from “socks in Odessa”