Grey Routes SMS: 6 Reasons Why You Shouldn’t Use Them
Grey routes are low – quality SMS routes that are not authorized by mobile operators. Unlike direct or white routes, grey routes route SMS messages through third countries, instead of passing directly through national networks, bypassing the interconnection fee applied between operators.
If a provider offers you a rate how can i get whatsapp business api ? for sending your SMS that seems too low to be true , it’s probably because that provider uses grey routes. What’s wrong with using grey routes for bulk SMS sending? Well, the consequences are that you receive a service that is as low as what you paid for, or worse . Here are at least 6 reasons why using grey routes can ruin your SMS campaigns:
Grey routes for your SMS? Here are the consequences
Delays
SMS messages sent via grey routes are delayed and can be sent hours after they are sent, potentially at the wrong time for your customers! Messages sent via grey routes can not only get stuck and delayed, they can also get lost and never reach their intended recipient.
No delivery report
SMS messages sent through grey bulk sms master routes usually do not support delivery reports. If delivery reports are available, they are likely to be fragmented or inaccurate. Because of this complete lack of traceability, you have no way of knowing if your message was received.
Alphanumeric senders not available
Compared to a message from a well-known company or brand, SMS messages sent via grey routes usually cannot be sent from an alphanumeric sender, so a random number will appear as the sender. This gives an unprofessional impression and increases the chances of your message being treated as spam, not opened, or deleted.
Information Security Risks
Gray routes are a huge pain point, as customer information is not secure and message content can be easily accessed, copied and altered, making SMS messages more vulnerable to malicious content. This exposes your customers to unnecessary risk and damages your reputation.
Special characters not supported
If the SMS must include non-standard characters, such as accents or currency symbols, these are usually replaced with random characters, increasing confusion and the impression of unprofessionalism.
Problems with concatenated messages
If you use a direct connection (a route that passes directly through Italian networks, for example). Therefore, you can increase the length of the message beyond the standard 160 characters. In this case the SMS message arrives on your deb directory phone as a single concatenated text. If you use grey routes, the message will arrive as a series of texts, with the real possibility that the content will be mixed up and that message 2 will arrive well before message 1!
Why choose direct (or white) routes?
Since we all work hard to Grey Routes SMS attract and retain our hard-won customers. Therefore, going for cheap with bulk SMS can be a backfire.
By choosing a provider like for sending SMS , which uses exclusively direct routes. Therefore, you get many advantages, including:
The use of white routes is just one of the many elements in favor of choosing a reliable and high-performance instant messaging provider. If you are interested in learning more. Therefore, download our free eBook with advice on how to choose the right provider for sending SMS .
