How to do Google SEO optimization?

In the past few years, Uncle Google has been committed to making several industry-leading websites to tell stories. The companies I focused on this year have slowly grown up. I have been testing and working hard. I want to know what the effect of being the first in the industry through Google marketing is. When my data crushed my peers at home and abroad, I found that the Internet marketing knowledge I have mastered and used is just the tip of the iceberg, and there is a broader sky waiting for me to explore. In 2020, I hope I can maintain a curious mind, continue to learn, test, research, get results, summarize experience, and lead my team to go wider and farther on the road of Internet marketing. If you are interested, you can read the summary article I wrote before, ” How to do Google SEO optimization in 2019 to increase in inquiries “. While constantly learning Internet marketing knowledge, I want to further explore the strategy of B2C social promotion brands, and I hope to achieve something in 2020. Of course, solve personal problems by the way, get married and have a few cubs, and contribute to the reproduction of mankind. (PS: Don’t test women’s bottom line).

Now, let me share with you my personal understanding

Of how to do Google SEO optimization in 2020. It is mainly divided into the following aspects:

Invalid searches on Google are increasing, and improving CTR is the direction we are working towards
Anyone can produce content, EAT will be the focus
Content marketing is not just about articles. The traffic trend of pictures and videos is increasing.
Long content, fully addressing user needs is the key
Backlinks are still important, but auxiliary E-A-T is key
Pay attention to regional rankings. If you want to break through, then be the first.

Open your YouTube Channel and try Vlog

AMP may become a thing of the past. Try WebP/HTTP/3 + QUIC protocol
Contents hidden
1. Improve CTR (Click-Through-Rate)
2. Expertise and authority in content is key (EAT)
3. Focus on optimizing website multimedia files (such as pictures or videos)
4. The content must be long and contain a lot of text
5. External links are still the key
6. Break through the regional ranking and become the first in the industry

7. Pay attention to YouTube Channel

8. Technological Development
1. Improve CTR (Click-Through-Rate)
According to statistics, invalid searches in Google reached 50% last year. What is invalid search? Invalid search refers to searches that have been performed but not clicked. The main reason for this phenomenon is the development of Google voice search and the application of Google structured data.

To implement an effective personalized email list, companies need to adopt the best practices around the data collection and division. Customer can help identify the trends and preferences used by customer data analytics, allowing email list marketers to divide their audience on the basis of various criteria such as demographic, purchase history and the level of Baghdan. Furthermore, it is essential to constantly update and refine these lists to maintain relevance and accuracy.

 

For questions like what time is it today

The nearest Chinese restaurant, the USD/RMB exchange rate, etc., users can find answers without clicking. Although Google has similar data fluctuations, for us search engine marketers, our goal remains unchanged. Putting more why is website creation important? keywords at the top of Google rankings is still our focus. So in response to this situation, what we need to do is to optimize SERP, that is, to make your website more attractive in the search results. Here are two suggestions for you:

1) Optimize SEO Title. In the past

Our traditional way was to put as many keywords as possible into the SEO Title, so that you would have more chances to rank for more keywords. But now we should focus on the attractiveness of the SEO Title, that is, to make your title more social.

2) Optimize Google structured data . Many well-developed WordPress templates have already considered adding Google phone number lt structured data in the code. If the template does not have it, it does not matter, you can use a WordPress plug-in to achieve this function. We try to make the content retrieved by Google through structured data more attractive before the website has weight and ranking. For example, text (usually 40 to 60 words), pictures, or videos.

 

2. Expertise and authority in content is key (EAT)

EAT (Expertise, Authoritativeness, Trustworthiness), Google updated EAT in 2018 and again in May 2019. So how should we improve EAT?

First of all, when we build a website, we should try to make the website content more professional. Just like when I was operating a socks website before, I could not surpass the industry leader no matter what. The reason was that my website also had hats, scarves, gloves and other products. In this way, if your website content is not enough, or you do not have enough external links, it will be difficult for you to surpass the industry leader. Google will not think that you are very professional and focused in a certain field. Naturally, it will not give you a high ranking. So when we build a website, we should try to expand in the same field and the same product line. Don’t do everything and be unprofessional in everything.
Create an author details page for the article page. This way the content has a source, and try to promote the author’s personal brand or your company’s brand. Delete low-quality content pages that do not have any traffic.

Install an SSL certificate to make your website more secure

Keep your domain name as long as possible, that is, the age or expiration date of your domain name will affect EAT. Try to get your content cited and recommended by authoritative websites.

3. Focus on optimizing website multimedia files (such as pictures or videos)
In the past, when we searched on Google, we would directly present you with a series of URLs. But now if we search on Google, we will find rich content forms such as Google image content, Google Shopping content, YouTube content, Google ad space, etc. Therefore, we must pay attention to images and videos, and pay attention to optimizing your Google image ranking . In the process of operating the website last year, I had a mechanical station image traffic that even accounted for 20% of the total traffic, so it was terrifying. We try to insert videos into our articles or products. Let more people watch our videos and get data to improve the ranking on Youtube. When it reaches the top three, your video can also be displayed in Google SERP.

 

 

4. The content must be long and contain a lot of text

In the process of SEO, I used to think that old websites have accumulated time, weight, and user experience data, and it is difficult for new websites to surpass them. It was not until this year’s SEMRUSH conference, when I met John, an English SEO practitioner, that I had a new idea – to use the idea of ​​​​content site to do traditional B2B or B2C.

It’s very simple. You search for industry product keywords in Google, check the number of words on the top three websites on the homepage, and then try to make your website 40% more than the average of the top three websites.

At present, the data I have obtained is that 2,500 words are passing, and more than 6,000 words are passing. However, don’t just fill it up for the number of words. We should ensure that the logical structure of the page is fine, and try to handle the user experience perfectly and meticulously. Sorry, I have to repeat it again: the key is to handle user search needs perfectly and meticulously . On this basis, you can integrate the idea of ​​content marketing , try to make your articles have a lot of shares and likes on social media, let the industry leaders know your content, recommend your content, increase the website’s EAT, and actively link to the website.