How to explore foreign hot spots and use them to promote brands

What are the hot topics during this period? Of course, it is words such as “Wuhan, come on”, “epidemic”, and “new coronavirus”. While staying at home to contribute to the country, we are also flooded with news, articles, and videos about the epidemic. It is found that many brands, companies, or public accounts have quietly. How to explore taken advantage” of the popularity. I don’t say whether it has brought conversions, but it has definitely played a role in brand promotion.

Everyone knows that hot spots earn traffic. The more people chase hot spots, the hotter they become. So many brands will take the opportunity to increase their presence. But many companies or products lose their way after being promoted. It is so embarrassing. So today we have compiled a set of tutorials on how to dig out hot spots and use them for brand marketing. I hope it will be helpful to you.

 

Contents hidden

1. What is hot spot marketing?

2. How to find hot spots
3. How to use hot spots for marketing
1. What is hot spot marketing?
The so-called hot spot marketing is to carry out marketing activities based on the current hot time, combining the hot spot with its own products and brands to enhance brand awareness and promote sales. With the advent of the rich media era, hot spot marketing is becoming more and more popular.

On many domestic platforms, such as Baidu, Sina Weibo, Douyin and other platforms, we can easily find the hot topic rankings

Baidu search hot spots

These hot topics have the following characteristics: large traffic, short timeliness, and high attention . Therefore, marketers are required to find the entry point between the brand and the hot topic in a short time and launch brand marketing activities.

So for foreign trade companies, especially B2B companies, how can we find relevant hot topics?

 

2. How to find hot spots

I have personally experienced this. I have heard many people complain to me: “Our company is very small. Hot spot marketing and brand marketing are not suitable for us. They are just for show!”

What I want to say here is which brand did not grow from nothing to something, from small to big? From one or two people remembering your brand to one or two hundred people knowing your brand. From being unknown in the industry, to being known by competitors and famous in the industry. Until finally, everyone who buys related products knows that there is such a brand as yours. This is a process from 0 to 1, and also a process of gaining both fame and fortune.

Similarly, our hot marketing also applies to such a process: first we find product hot spots to influence people who buy brand products. Then we focus on related industry hot spots to influence the entire industry ecosystem. When the grass grows into a big tree, the public knows who we are. We can use higher-level hot spots – current affairs news, etc. to further expand the brand’s influence.

Whether it is product hot spots, industry hot spots or current political news, we can use the following methods to explore:

One of the most important features of phone number data is that it is uniquely tailored to show the geographical location of a mobile user. Because phone numbers have country or region-specific strings, this data shows the precise phone number library geographical location of users. This factor comes in handy for targeted campaigns, when marketers on a certain region in their marketing campaigns.

 

 

Google Trends, also known as Google

Trends, is an analysis tool launched by Google based on search data. It analyzes billions of search data from Google search engines every day to tell users the frequency of a certain keyword or topic displayed in Google search engines at different times and its related statistics.

We can use these search data to understand our market, audience information, future marketing direction and other vietnam phone number resources related information.

Take Medical Mask as an example. Open Google Trends: https://trends.google.com/ and enter the keyword. We can easily get the search trend data of this word and related hot topics. We can use these topics to carry out hot marketing activities.

google trends mdeical mask

 

For the specific usage of Google Trends, please refer to Lisa’s previous article “How to use Google Trends?”2. YouTube

As the world’s largest video website, YouTube is a platform that every marketer cannot miss. So how do we find popular phone number lt content on YouTube?

 

Method 1: YouTube Search

Enter the keywords of the product or industry in YouTube and click Search. Then use the “Filter” function to find the most watched videos. Let’s take Medical Mask as an example.

YouTube RankingsYouTube Rankings How to explore

 

After screening, we can see that the most viewed Medical Masks this year are about the protection against COVID-19. Well, then, if you are in a related industry, you can promote it on YouTube. The same method also applies to other products.

Second method: YouTube is popular nowadays

YouTube Trends lists new hot spots in five areas: music, games, news, movies, and fashion. Related products/brands can continue to pay attention to these hot spots and find the entry point between the brand and the hot spots.

youtube country

 

3. Quora

Quora is similar to Zhihu in China. It collects questions from netizens around the world. We can also find relevant hot topics through Quora.

Method 1: Quora Search

Performing related searches is of course one of the simplest ways to answer the question. Through searching, we can learn about the most discussed content on the platform about a specific topic. Taking “Medical Mask” as an example, we can see the most concerned questions about this topic.

quora medical mask

 

Second method: Use Google search command How to explore

Template: site:www.quora.com “k Views” “topic”

For example: site:www.quora.com “k Views” “Medical Mask”

In this way, you can find questions about Medical Mask that have been viewed over a thousand times on Quora, which are also issues that everyone is concerned about.

Google search command

PS: Google search commands have a wide range of applications. For more information on how to use them, please refer to the article “Google search commands”

 

4. Twitter

Twitter has 330 million registered users, of which 40 million are active monthly users in the United States. We can see that some American politicians like this platform very much. So how do we find hot topics on Twitter?

Method 1: Twitter Trends

Twitter also has its own hot list. When you enter the Twitter homepage, you can see the most popular topics on the right side of the platform.

After clicking in, we can find “popular”, “new”, “hot people”, “hot pictures” and “hot videos” related to hot topics, and our marketing activities can also get a share of them.

 

Second method: Twitter search How to explore

In the Twitter search box, we enter the keywords of the product to see all posts related to the product. We can also sort and classify the posts as needed.

In addition, we can also search for a common feature of Twitter – Hashtags. We can use the method of “Hashtags + keywords” to find all tweets using the tag, such as: search for “#Mask”

Reddit is a social news website. According to statistics, the number of users of the website has reached 300 million in 2020. Its user base is mainly in the United States, the United Kingdom, Canada and other European and American countries. So how do we find hot spots on reddit?

Reddit User Groups

Method 1: Reddit Popular

Reddit has a separate popular content page that allows users to quickly understand the current popular content.