Is it really necessary to hire a hubspot partner agency?
More and more companies have chosen to implement HubSpot in their organization and often face a dilemma. It really necessary to rely on a HubSpot partner?
To simplify the evaluation of starting a collaboration relationship with a partner agency. We have prepared some case studies in which it is considered more appropriate to consider the support of professionals.
The company does not know the CRM
This is probably the most common scenario. If you have never used HubSpot before, but are about to do so or have recently purchased a license. Having a partner who works with you will allow you to achieve excellent results in a short time.
Having a team of experts available to insert. Train and configure the platform based on specific needs means being operational much more quickly than you would be if you intervened alone.
By setting up layouts for landing pages, website pages, emails, blog articles, the external team will be able to start working immediately.
Configuring the CRM
Include a specific sales process, creating the pipeline, providing reps with emails to send during the sales process are activities. A HubSpot partner can do quickly and on a daily basis.
HubSpot offers an infinite number of resources, basic articles, videos and – not to forget – its own Academy. Very often, companies do not have the way and time to proceed with in-depth training: for the CRM to be active and functional, to see an immediate return and an increase in leads. It is essential to know all its functions and to always stay up to date on tools and news. An agency expert in CRM is trained and always aligned with the news of b2b digital marketing, since it offers services in this field.
The company does not intend to acquire skills related to HubSpot
Many companies are not interested in improving their skills related to CRM: they want to be experts in their business, to have control over campaigns, sales processes and potential buyers. This is one of the reasons to delegate the management of purely technical aspects to professionals.
While many tools are easy to use in HubSpot, many others require more expertise and skill.
Through a HubSpot partner
You can make corrections, updates or changes that you want. A professional supports the company, recommending new tools to consider and sharing management best practices. A b2b agency supports initiatives that are a priority, such as adding lead scoring, improving dashboards or cleaning data.
This approach is a very efficient way to leverage the expertise of others and still get the most value from HubSpot.
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Requiring purely technical interventions
Some companies have complex and fax database technical infrastructures that require detailed integrations, multi-step migrations or highly customized configurations.
Regardless of whether a company has internal adb directory teams dedicated to these activities. Having the technical support of an expert partner means that the processes that depend on HubSpot are carried out faster and more efficiently.
Companies are always involved in complex internal processes. Which absorb a large part of the time of teams and departments. In these cases, working closely with external professionals can help lighten the workload of the organization, while still seeing great results generated.
We must imagine an expert HubSpot partner as an extension of the company that operates 360 degrees in the b2b digital marketing field.
News and changes within the team
Even the most solid and structured departments can undergo major changes. For example when colleagues change roles or jobs.
In these cases, using a HubSpot partner allows you to not lose the flow of activities. Always guaranteeing valid skills and expertise to manage ongoing processes.
A qualified agency
can quickly align new resources on the progress of activities, remaining autonomous and independent with respect to daily projects and campaign objectives. In this way, companies have all the time to train and rebalance in the face of news and changes within the team.
The company requires transversal support: marketing, sales and customer service
HubSpot was born as a marketing tool for small businesses. But today it is a corporate platform that helps companies in the marketing, sales and customer service sectors.
Today, many large organizations use HubSpot successfully. Typically, these companies have transversal needs, want to orient activities towards ever greater customization and, with this in mind, require solid expertise.
Advanced lead scoring
complex DEM sending logic and workflows. URLs and domains, contact attribution modeling, omnichannel campaign execution, and automated sales sequences with custom triggers require advanced skills to be set up and managed quickly.
These actions need to be checked before being launched. For this reason, it is advisable to rely on someone who has already gained experience of this type, perhaps with similar companies – in terms of turnover and structure.
