Learn about Google Snippets in one article

Recently, many fans have sent us private messages asking why we haven’t updated any articles in such a long time. First of all, I would like to apologize to everyone here. I am really too busy recently.
Due to the epidemic, the business of most foreign trade companies has been affected. Everyone took advantage of this time to carry out their own rectification and learning, so many people found the Google Uncle Team and asked us to conduct follow-up training for their team. Follow-up training requires us to teach and control every link, so the team will be busier. Through the training, we also learned about some problems that everyone often encounters in the process of doing SEO, and we sorted them out here to share with you.

Today I will share with you the point that everyone has questions about during the training – Google Snippets.

Rich Google Snippets make th  e website more prominent in

Google search results, easily attracting users’ attention, thus greatly increasing the website’s click-through rate and traffic.
Rich Snippet
Rich Google Snippets
So, let’s first take a look at what Google Snippets consists of.
Google Snippets is the content automatically generated by the search engine after crawling the website. The main components include meta tag, title, description and URL. Google has certain regulations on the length of title, description and URL. If the length exceeds the regulations, part of the content will be omitted.

The picture above shows the normal

Google Snippet that we usually see in Google search results.
In addition to these standard code snippets, we sometimes see something like this in Google search results:
Rich snippet
These Google Snippets that contain ratings, maps, prices and other information are also called Google Rich Snippets, or rich searches.
Types of Google Snippets
Common Google Snappets are divided into the following categories:
Featured Snippet
Rich Snippet
Rich Advertising Snippet

Let’s explain them one by one

Featured Snippet
1. What is Featured Snippet
Featured Snippet, also known as featured snippets, is a short text content that appears at the top of Google search results. It is content automatically generated by Google in the process of crawling web pages, mainly used to answer user queries.
featured snippet
Because Featured Snippets often appear at the top of Google search results, this means that your website can get a lot of clicks and users without doing Google SEO ranking. So for us, this is a very effective way to increase website traffic.

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2. Types of Featured Snippets Learn about Google

Featured Snippet, also commonly referred to as “answer box” or “#0”, is usually divided into three types:
Definition box: A common Featured Snippet is a definition box, which is mainly used to answer the question “what is it”. Google search engine will provide an explanation of about 50 English words to the searcher’s query, aiming to why is website creation important? provide users with a simple definition or description.
featured-snippet-example
List: This is the second most common Featured Snippet type, which is mainly used to display a series of sequential lists. It is usually used to answer topics such as “how to”
featured-snippet-example

Table: This is a summary type used to present detailed product data. As its name suggests, the data is mostly displayed in the form of a table.

Learn about Google featured-snippet-example

3. How to generate Featured Snippet on your website
First, we should check if there is already a Featured Snippet on the website. Here is a simple method – open Ahrefs or SEMrush, find the phone number lt natural search keywords of the website, and use the filter function to see if there is a Featured Snippet.
Ahrefs:
Check if the website has features snippet (1)
Semrush:

Now that we have found a page with an existing Featured Snippet, let’s take a look at how to optimize it for a specific Featured Snippet format.
①, definition box
To optimize for a definition box, all you have to do is tell Google what this thing is in about 50 characters.
As in the following example
festive snippet(1)
②List
In the content or article, use the sequence list appropriately to show the logical structure or content composition of the content article. At the same time, use H tags, bold, italics, etc. to highlight the sequence list of these key points.
featured snippets
③. Table

The focus is on presenting data in tables

featured snippets

 

Rich Snippet
Rich Snippet, also known as rich text summary or rich website summary, is a translation from English. It is composed of Google search results and rich additional information. This additional information is generally extracted from the structured data of the website. Common additional information includes reviews, recipes, company introduction, top story, etc.
Rich Snippet Scrambled Eggs with Tomatoes
Rich website snippets, compared to bare website search results, can attract more users’ attention and increase the natural click-through rate of your website.
Seeing this, do you want to generate rich snippets for your website right away? But before we start, we need to know what types of Rich Snippets are suitable for our website.
1. Types of Rich Snippets
Evaluation: Displays the user’s rating of the product on the current web page (1-5 stars), and supports the display of personal comments and aggregated comments
review-snippet

 

Recipe: This type of summary is generated

From the structured data of the website. If you want to display this type of summary on your website, you need to add the corresponding structured data code on your website. This type of summary contains information such as the recipe, comments, preparation time, pictures, etc.
Rich Snippet Scrambled Eggs with Tomatoes

Music: Google supports structured data about music, which can provide links to song previews and links to purchase albums, etc.
music snippet

People: When we search for a person’s name in Google search engine, the corresponding person’s information from Linkedin will appear. Supported attributes include name, position, major and contact information, etc.
rich-snippets

Companies and organizations: including the company’s name, address, phone number, brand logo, etc.
rich-snippets

Product: One of the main uses of structured data markup is to mark the products of merchants (especially online sellers) and product information. Available attributes include: product name, image, brand, description, identifier (ISBN, SKU, etc.), comments, etc.
Event: used to announce upcoming events in the future, such as salons, concerts, performances, etc.
rich-snippets

Video: When a user searches on Google Learn about Google

a reduced video screen will appear above the search results. It means that you can provide users with a video answer to the search.
video-snippet
2. How to add Rich Snippet to your website
In most cases, you need to write code. But in many cases, you can do it with the help of tools. Let’s take a video as an example to show you 5 ways to add Rich Snippets to your website.
Method 1: Use a plugin (easy)
There are various plug-ins available on platforms such as WordPress and Shopify, where you can customize the size of the video. Then the schema markup (also known as structured data. Learn about Google schema.org markup) will be automatically generated without any technical content.
Structured Data Plugin
The second method: Add the schema markup directly to the HTML code
Open the HTML file of the webpage where you need to add the video file, and then add the schema markup to it. Place the parameters used in the code.