Marketing Trend How to effectively utilize customer review content

We talked about reviews as ugc that is easy for marketers to handle in the e-commerce flywheel. Do you really realize that reviews are important content for your brand? So. Let’s take a look at how our brand can best utilize review content. How to effectively produce and utilize customer reviews in order to use reviews as content. You need to focus on four points. 1. Channel where customers leave reviews 2. Rewards, a device that induces customer behavior 3. Timing to consider when customers leave reviews 4. Carefully select reviews that can generate more sympathy let’s look at each point in more detail. 1. Channel, the point of contact where customers leave reviews a channel is where customers leave reviews.

Do you realize that reviews are important content

For example, if you are a brand where star reviews are important. You can upload star reviews by clicking a single button in notificationtalk. If you need a detailed review of a product, you can use a survey to request reviews via sms or email. You can also produce it. Among the various channels, you need to choose the one that is most Cambodia Phone Number Data convenient for customers to leave reviews. Among the various channels, you need to choose the one that is most convenient for customers to leave reviews. Which channel you choose will depend on the brand. But the most important thing is to choose the method that is most convenient for your customers.

How to effectively produce and utilize customer reviews

If you are a customer of our brand. Think about which channel would be most convenient for you to leave a review. 2. Rewards, a device that induces customer Australia Phone Number List behavior rewarding customers when they leave a review can be a device that can actively encourage customer behavior. According to v-review’s customer data. The average amount of points paid depending on the type of review is 100 to 500 won for text reviews when a certain number of characters are written, 500 to 1,000 won for photo reviews, and 1,000 to 1,500 won for video reviews. It was won. If you add one more device to this, we recommend holding a best review event . This is a method that many shopping malls are already trying.

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