Did you think the OMR content was already over? Guess not.
Once again, the online marketing event of the year OMR experience is coming to an end and social media is reporting on their time at the OMR.
We also took the time to talk about our experiences and gave some insider tips to help you enjoy the most profitable time possible at the OMR.
I have a dolphin in my fanny pack – Severins Experience
LUca and Severin at the OMR
“It is not AI that will take your job away, but a person who can handle AI.” This quote from Frank Thelen sums up the main theme of this year’s fair very well OMR experience and shows that it is not about being afraid of the development of AI, but rather about OMR experience dealing with it and learning how to make it work for you. For me, the was, like last year, an impressive with some inspiring personalities and speakers whose presentations were very informative and insightful.
However, I must also admit that the thousands of people, impressions and many insights at the trade fair can sometimes be overwhelming. To counteract OMR experience this, it certainly makes sense to make a plan in advance and prioritize the lectures and workshops that are most relevant to you personally. You should also plan enough breaks to relax and process the impressions.
“The 40 minutes were definitely worth it for the kebab” – Lilianos Experience
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Massive is the first word that comes to mind when I think of the OMR. In terms of size, the OMR is in a class of its own compared to similar events in Switzerland.
You can no longer speak of an event, but rather of OMR experience a constant show. Due to the size, it is important to deal with the planning before visiting. This has a major influence on the experience at the trade fair. This starts with choosing the right master classes. I recommend not being influenced by the titles and taking a close look at the speakers.
OMR ONELINE on the move
If you look at the crowds, the OMR is a top-organized event. However, the online experience and the app have potential for improvement, for example when OMR experience it comes to the overview. As a result, it is possible that you will miss interesting speeches if you only start planning on site.
When you arrive at the trade fair, I recommend that you first familiarize yourself with the area. Where are the individual stages, etc. etc. There are a lot of people, so you definitely don’t want to move around the area randomly.
Once you have completed this preliminary work, it is time to enjoy the OMR. Super interesting speeches on the individual stages. The speakers are usually OMR experience people who definitely have something to say in their specialist field in the DACH region. Accordingly, an absolute enrichment for your personal know-how.
Last but not least, a personal insider when it comes to gastronomy: The stand with the Empanadas Uruguayas, a must for all lovers of South American cuisine!
“Kraft, Power, Strength” – Lucas Experience
The OMR was a great opportunity for me to delve even deeper into the world of online marketing and to hear many exciting lectures from well-known people. During the two days, I attended numerous exciting lectures that left a lasting impression, but also some that were less exciting. One person who definitely stuck in my mind was Jeremy Fragrence. At my very first lecture, he shouted the words “Kraft, Power, Strength” and put on an entertaining show.
Anyone who goes to the OMR should look at the program beforehand and think about who they want to hear. There are so many inspiring people that it’s impossible to hear them all – unfortunately. It also requires a lot of patience, because with 70,000 visitors, things sometimes just move more slowly.
Nevertheless, I can recommend the OMR to anyone who is interested in online marketing. You won’t forget the two days so quickly and it is definitely worth a visit.
The intelligent intelligence – Chiaras Experience
What is actually intelligent about AI and when does it become intelligent?
At the OMR trade fair in Hamburg, I immersed myself in the fascinating world of AI. One sentence that really got me thinking was: “What is intelligent about AI?” This question raises the fact that the programmer of the AI does not have to understand everything it does, otherwise the intelligence would not be intelligent . In fact, intelligence is what you use when you don’t know what to do. Have you ever thought about that? Crazy, right?
At OMR, I had the privilege of participating in numerous speeches and discussions about AI and the future. The topics were heavily influenced by AI, and it was impressive to see how these technologies can change our world.
The topics surrounding social media were also the best swo company in saudi arabia develop your business … fascinating. It’s really amazing to see how consumption and platforms are developing and changing. TikTok is currently a very strong topic in online marketing. I’m excited to see what next year will look like.
“fly me to the moon” – Ali’s Experience
AI can do a lot, but it can never organize an event like the OMR. This year, the was also a… positive.
No, no joke, last year everything was fascinating for me and this year everything was much more controlled. By “more controlled” I don’t just mean the OMR itself, but also my own timeline. I was also able to take part in a Merkle side event and a Google Masterclass on conversion modeling, which were my highlights of the entire event. A controlled timeline goes a long way towards making an event more enjoyable. I have this to thank for the learnings from last year.
I was actually only there for the crêpes hehe – Amires Experience
OMR Oneline Dart
AI, AI, ChatGPT and more artificial intelligence – that was the main focus of this year’s OMR and I loved it. A new era is upon us and every discussion about how we want to deal with AI is extremely relevant.
While I was in “information shock” last year, this year I was much better prepared – and that is exactly what you have to do at a festival like the OMR. I wasn’t accepted for any master classes, but I didn’t think that was a bad thing at all. The speeches on the Red Stage & Conference Stage by Precht, Maschmeyer, Pamela Reif, Scooter Braun, Philipp Westermeyer and many others were so informative and exciting that some people wasted their time on less captivating master classes.
By the way, “wasting time” is also a thing at the OMR. Because there are over 1,000 exhibitors, 7 stages, 240 master classes and over 300 guided tours, you can’t waste your time with the “self-promotion” of brands and influencers. Yes, the OMR can offer us visitors great added value, but we have to find it first.
Before you arrive, you should find out about the lectures on the OMR website and carefully select where you would like to listen. Thanks to the OMR app, I always knew where I had to go for my next lecture. To do this, I filtered the speeches on the Red Stage and Conference Stage, as otherwise you would not have an overview of the numerous lectures.
You might get a little stressed because you have to attend so many speeches, but the breaks are also extremely important. A crêpe with Nutella and banana can definitely refill your energy tank.
“I’m just hangin’ around” – Egzons Experience
The OMR 2023 was all about AI and ChatGPT. The topic of ChatGPT and thus AI only really became a big topic in November 2022 when Open AI came around the corner with ChatGPT. I can well imagine that the OMR had to shake things up a lot and do justice to the current topics in the digital sector. And I must say that they mostly succeeded well.
In addition to AI, many influencers were guests and gave changsha mobile phone bumber list insights into their business. Some, like Pamela Reif, were more confident on stage and successful and some less so.
I experienced the OMR 2023 as an extremely advertising area. But what can you expect from a marketing trade fair.
With 70,000 visitors, the OMR is no longer a small trade fair. It is therefore advisable to plan the two days as well as possible so that you can actually see your favorite acts and do not get stuck in a “traffic jam”.
As a tip for the OMR or at trade fairs in general, I can recommend good, comfortable shoes, as you are usually on your feet for long periods of time and are not used to that. Depending on the weather, sunglasses are a must-have at the OMR. I always take a small backpack with me. This way I can adapt my clothing to the conditions during the day and I have my notebook with me so that I am always available for our customers.
