The past year for our online marketing agency was marked by numerous changes and new challenges.
Nevertheless, we have managed to achieve many of our goals and develop further in many respects.
In this article, we take you through our 2022 with all its highlights. We look back on an exciting, challenging, thrilling and successful year, which was incredibly fun.
Focus on growth
At the beginning of the year, we decided to relocate our online marketing agency office and moved to a larger and more modern location in September 2022. This step was very important for us in order to be able to meet our growing demands and offer our employees even better working conditions.
Growth was a strong focus this year. Over the course of the year, we welcomed a total of seven new ONE LINERS to our team and are now even better positioned to offer our customers high-quality services.
Projects and our daily business
In addition to the move, we were also able to successfully implement numerous web projects. These included web projects for FUJIFILM, Hüsser & Palkoska, gutschlafen.ch, Gefra. PET, Zahnärzte Heimberg and, not to forget, our own homepage. We are very proud of these collaborations, in which we were able to revise and optimize our customers’ online presence.
This year we were able to use Digital Koala for Porsche Schweiz AG . With Digital Koala, Porsche can create individual sales brochures for its customers in seconds and update them automatically.
In addition to the projects, we have cracked the +1 million generated leads and sent out +300 newsletters. In addition, we were able to welcome 60 customers to our Win4Win campaigns and provide them with 15,000 generated leads per campaign for their newsletter marketing .
This year we were able to add another animal to our ONE LINE Zoo . In addition to the Checkout Panda, the Selling Weasel and the Digital Koala, we now also have the Auto Monkey on board.
Auto Monkey is a tool that not only makes sales much easier, but also allows it to run fully automatically. Find out more here.
Events with ONELINE
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OMR – Online Marketing RockstarsAnother highlight was certainly our participation in the OMR – one of the largest conferences for online marketing in Germany. We attended with the entire team and were able to collect many interesting impressions, learn new things and gain valuable insights into the latest trends and developments in online marketing.
The Online Marketing Rockstars Festival (OMR Festival) is an annual event specializing in the digital marketing industry. It is held in Hamburg, Germany and brings together industry leaders, experts and practitioners from around the world to discuss the latest trends, technologies and best practices in online marketing.
Since it is an annual event that takes place, it is also an event that ONE LINE will attend annually.
ONELINE CINEMA EVENT – Avatar: The Way of Water
A huge highlight was of course our ONE LINE CINEMA EVENT. Blue drink, avatar, good atmosphere, wonderful people, Pathé VIP experience, absolute explosion of perception and having a chat – that was the motto for the evening.
In the VIP area of the Pathé Spreitenbach we had the opportunity to enjoy the film in an exclusive atmosphere with 117 partners and customers and also took the opportunity to exchange ideas in real life.
For an event like this, some preparations had to be made. So we created a landing page with exclusive access to registration for our guests. ( You can also register using the code ONELOVE2022 ) . To keep the excitement going, we also sent out exciting, informative and funny newsletters to entertain our guests. There was a wonderful aperitif with snacks à discrétion on site.
As in 2021, we invited our customers to our cinema event in 2022 to thank them for their cooperation and to look forward to further partnership in the future.
Of course, we wanted to capture the whole evening on video so that we wouldn’t forget the beautiful moments so quickly.
ONELINE = ONELOVE
In addition to our projects and further training, we have of course not neglected the social interaction in our agency. We believe that a good working atmosphere is essential for the motivation and performance of employees.
That’s why we have also organized numerous team events and recreational activities to strengthen the community.
So we eat pizza together every Thursday, catch up on the latest news at our weekly stand-up meetings, go to the gym together, take a trip to Hamburg together and occasionally go bowling & partying together.
But that’s just a fraction of the things that make our team what it is. We understand each other on many different levels, which makes our team spirit stronger and improves the quality of work.
Online marketing – that is our passion
It was a year full of learning and growth for our online marketing the most important data for newsletter marketing 2023 agency. We have continued to develop ourselves and expand our know-how in various areas. This included both internal training courses and external training courses and conferences.
Another important focus was collaboration with other companies and industry experts. We believe that you can always learn from others and inspire each other.
Overall, we look back on a very successful year and are grateful for the many great projects and the opportunity to work with so many interesting people. We are looking forward to the coming year and all the new challenges it will bring.
Monthly SEO analysis – this is how the professionals of an online agency proceed
The monthly SEO analysis is an important step to improve your visibility. The online agencies take the following steps:
- Kick-off: A professional digital marketing agency begins with a joint kick-off. This appointment is about defining goals, plans and visions. They are the basis for the later technical SEO analysis.
- SEO Check: The specific steps of the analysis depend on the analysis model chosen. Professional SEO tools and proven research methods support the online agency in gathering the most important optimization approaches.
- Implementation: After the online agency has checked the SEO, it is alb directory important to fully exploit the optimization potential. This involves implementing the necessary measures. What these steps look like in concrete terms depends on the results of the previous SEO audit.
- Provide analyses: Based on the content and technical SEO analysis, modern online agencies are able to plan future optimization measures and implement the optimizations accordingly.
Conclusion – hiring an online agency is worthwhile
Whether it’s SEO analysis or social media marketing: working with an online agency is worthwhile. After all, a strong digital presence and a good search engine ranking are crucial for long-term success.
Any questions? Whether you’re a small company or a large corporation, the ONE LINE team is happy to help companies improve their online marketing strategy.
So-called search engine optimization (SEO) helps companies to appear as high up as possible in the organic search results. The first step is to determine the most important keywords. A key buzzword in this area is “long-tail keywords,” which generate a large proportion of online traffic. In addition, online agencies regularly carry out an SEO analysis. In addition, technical factors influence the user experience and, as a result, the Google ranking.
By the way: Regular technical SEO analysis is not the only decisive factor for good search engine optimization. High-quality editorial content is also important to increase your own visibility.
