Performance marketing is the consistent implementation of data-driven marketing. It allows successes and failures to be assessed much better than with other strategies. This makes it possible to regularly optimize individual marketing measures in order to continuously optimize results.
What is performance marketing anyway?
The term performance refers to the performance that a measure offers. In the context of marketing, the question arises: What is performance marketing ? It is a data-oriented strategy in digital marketing that focuses on user interaction .
Relying on performance in marketing means that marketing measures become quantifiable . This is because online performance marketing uses measurable interactions of the target group . These are generally referred to as key performance indicators (KPIs). Classic performance marketing KPIs are the click rate, the conversion rate or impressions .
The goal of a performance marketing agency is to identify the most efficient marketing measures . Based on the KPIs determined, it is possible to continually adapt the strategies in order to increase their efficiency . This means that the measures can be used to acquire new customers and retain existing customers.
These are the four most important areas in performance marketing
The performance of a campaign can be determined based on different interactions. In order to enable this traceability, four areas are crucial for the performance marketing agency.
1. ObjectivesSetting individual goals is the first step to determining performance . Whether it’s about lead generation or running Google Ads : If you know your goals, you can determine whether the performance campaign is achieving the desired results. The following goals are important for performance marketing:
- Campaign-related goals , such as increasing visitor numbers.
- Customer-related goals such as strengthening customer loyalty.
- Corporate objectives , including increasing market share.
- Marketing objectives , such as increasing product awareness.
2. Marketing initiatives
Effective communication is the foundation of any successful relationship Uganda phone number list. It involves not only sharing your thoughts and feelings but actively listening to the other person Uganda phone number list. Encourage open dialogue where both parties can express themselves freely Uganda phone number list. Use uganda phone number list to communicate feelings without sounding accusatory. You are always more constructive than uganda phone number list plan kakri. Uganda phone number list by creating a safe space for open communication, Uganda phone number list regularly check in with each other to ensure both parties feel heard and understood.
In order for the performance marketing agency to achieve its goals, different instruments are used. These are mainly online marketing measures:
- A promising SEA and SEO strategy
- Display marketing for different advertising spaces
- Social media marketing in all relevant social networks.
- Email and newsletter marketing to address customers directly.
- Affiliate marketing for the targeted sale of third-party offers
3. ControlPerformance marketing aims to quantify the results of marketing initiatives . Therefore, regular monitoring is crucial . Various analysis tools help to keep an eye on marketing performance. A well-known example is Google Analytics , which illustrates the immediate response to ads placed.
4. OptimizationThe data collected during the campaign helps to optimize the campaign . If the results of social media performance marketing do not meet expectations, adjustments to the strategy are necessary. The performance marketing KPIs support this, as they provide a clear answer to what works with the chosen strategy – and what does not.
Performance Marketing – why use newsletters?
Newsletters are an excellent strategy for online performance marketing. They are a means of addressing a target group personally . This means that suitable offers, current news or the latest trends can be sent directly by email. It is a good idea to use many useful performance marketing KPIs to further refine direct marketing . These include, for example, the existing content, but also calls to action .
The special thing about newsletter marketing is that this performance marketing is suitable for every company. Every industry and every company size benefits from directly addressing potential customers. Personalized content in particular is a good way to increase your own performance.
Although social media performance marketing is effective, many people find emails to be more personal and serious. In addition, newsletters have a decisive advantage for companies over social media performance marketing – especially in the B2B sector . The emails do not tend to get lost in a flood of posts. They do not appeal to a broad audience, as is often the case with influencer marketing . Instead, they aim to meet the needs of the consumer.
Here we have put together a detailed article on the topic of email marketing .
Performance marketing and newsletters: Do these metrics reveal performance?
In online performance marketing, the key KPIs help to optimize your own marketing strategy. It is important to keep an eye on various key figures.
Opening rate : This is a key metric in online performance marketing. A distinction is made here between the total number of openings and a unique number of openings per recipient. How often an email is opened determines whether the newsletter can promise the desired success. An opening rate of 20 to 25 percent is considered desirable for performance.
Click rate : The click rate reveals how often the recipients clicked on at chinese american phone number materials least one link in the email. Here, a distinction must be made between unique clicks and multiple clicks. Most experts decided to use the unique click rate as a key figure.
Unsubscribe rate : This describes how many recipients unsubscribe from the newsletter. This metric can provide information about whether the content becomes less relevant over time.
Click-through rate : This provides insights into how many recipients click directly through the mailing. The level of this rate is independent of the opening and click rate.
Delivery rate : This percentage shows how many recipients actually receive the emails. The delivery rate represents the quality of the address list. It is the basis for the bounce rate.
Bounce Rate : This KPI describes failed deliveries. Since email deliverability is important for marketing and performance, it is an important metric.
Best practices for performance marketing with newsletters
To ensure optimal performance marketing, the most important best practices should be taken into account.
Meaningful subject line : This influences the opening rate and should encourage people to open the email immediately. A short subject of 30 to 50 characters is ideal.
Appropriate design : Both the font and the color and the general design are decisive for the success of marketing. Therefore, the design should be appealing and suitable for the target group.
Mobile optimization : Since most customers read their emails on their smartphones, the email should look great on mobile devices.
Use segmentation : It can be advisable to segment content from content marketing . This means that the emails go to customers for whom the content is relevant. This could be regional information, for example, or information that relates to the interests of the recipients.
Choose the optimal frequency : The frequency and timing of emails determines whether they are read. Here, every company has to find out what works best.
Use A/B testing : These tests allow recipients to specify what they prefer. This usually increases engagement metrics, such as open rate and click rate.
Use CTAs to convince : Every call to action should be clear, unambiguous and compelling. This makes it easier for potential customers to know what to do next.
Integrate videos : Video content is one of the most efficient methods of conveying knowledge. At the same time, most people prefer this type of content. It is worth integrating it into the newsletter.
Conclusion – if you use the newsletter correctly, the performance is right!
With an excellent newsletter design, high-quality content and a good frequency, marketing alb directory performance increases. It is no wonder that the investment in this marketing measure pays off. Since effective newsletter marketing is not easy, it is worth working with a professional. They ensure that the key KPIs improve, which contributes to better reach and higher sales.
What is a monthly SEO analysis and how does an online agency do it?
It is no longer a secret that online marketing is becoming increasingly important. For years, more and more companies have been investing large sums in online advertising. This form of marketing is intended to open up new markets and increase competitive advantages. In order to allocate your own budget sensibly and take the right measures, it is advisable to work with a professional.
What does an online agency do?
As the name suggests, online agencies support their customers in online marketing. Even companies with an internal marketing department benefit from the additional expertise. After all, the focus within a company is usually on organizing events or day-to-day business. The professionals, on the other hand, have many years of experience in the online world:This means that it has more know-how in this area than is possible for internal employees.
A professional digital marketing and effectively.
A good online agency has extensive market knowledge and is able to identify trends and adapt the marketing strategy accordingly.
