Recently Tianhecheng Outlet Park in Huadu District

In addition to the decline in performance, some outlet projects that have just open are also facing the crisis of closure. Guangzhou announc that it will officially close on November 24, 2024.

According to the official announcement, the project’s closure was mainly bas on the company’s strategic adjustment considerations. However, according to commercial customers, the market fe back show that the mall had unclear positioning and insufficient marketing efforts. In addition, the most important advantages of the outlet format, such as product style and price, were not obvious, so it fail to gain a firm foothold in the market competition.

It is not difficult to see from the above situation that under

The overall weakness of the consumer vp technical mailing lead market, the consumption enthusiasm for outlets has declin compar with before, which has put higher requirements on the core operating capabilities and business innovation capabilities of outlet operators.

Business customers believe that in the Recently Tianhecheng Outlet face of the challenge of slowing consumption growth, outlet companies can break through by continuously enhancing the scale of their leading brands, building up product and price advantages, and providing consumers with a more cost-effective shopping experience.

Data source: Sasseur REIT announcement, compil by Business Insider

Taking Sasseur as an example, in terms breaking down stereotypes about the role of women in advertising of revenue contribution, the revenue share of domestic Recently Tianhecheng Outlet fashion brands, sports, international brands, children’s clothing, footwear and leather products formats were 43.8%, 19.6%, 17%, 5.8% and 4.1% respectively.

It is worth noting that in the latest third quarter of 2024

The contribution of sports brands in Recently Tianhecheng Outlet Sasseur’s mobile lead projects in terms of both leasing area and revenue has increas . Business customers believe that this to a certain extent shows that consumers currently have a high preference for sports brands, and the number or product types of such brands can be appropriately increas to increase their appeal to consumers.