Sales and marketing professionals

When you were growing up, did you ever hang out with a kid you didn’t have much in common with just because your parents were friends?and marketing    Circumstances forced you together, but you weren’t really friends on your own.

Sometimes that’s how the relationship between and marketing can feel. Both teams are central to the go-to-market strategy and share a lot of the same goals, but often feel disconnected. In fact, according to LinkedIn, 90% of sales and marketing professionals say their departments are misaligned on things like process, content, and culture.

But when and marketing

A overcome their differences and learn how they can best work together, they’re a total power couple. Organizations that make marketing alignment a priority are almost three times more likely to exceed their targets for new customer acquisition and are 67% more efficient at closing deals.

So how do you help your  and marketing teams turn from frenemies into best friends? We’ve gathered some advice from top sellers and marketers  russia whatsapp number data about how to turn the two departments into a dynamic duo that drives revenue.

Up your “organizational acumen” a.k.a. internal knowledge

It’s easy to want to prove yourself and show that you’re effective at what you do, whether that’s making sales calls or designing a social media post.   and marketing  A lot of salespeople and marketers overlook the fact that they’re not working in a vacuum.  Yuval Yaar, who worked in sales development at AppsFlyer and is now the Director of Global Partner Development, suggests using “organizational acumen” to avoid this.

Organizational acumen is, as

Yuval defines it, “the ability to use the know-how, experience, and influence that your organization has and to really master not just the internal processes…but to utilize what your organization has that you perhaps yourself alone don’t have.”

To put that in other terms,

your organization (or, well, the people who make it what it is) has a lot to offer. There’s extra value that your efforts alone wouldn’t be able to provide. To be a top performer, you also need to be a top collaborator who understands how your customer experience is the new social currency  and marketing professionals  company works. Figure out what processes can support you, or what knowledge and advice you can get from your colleagues.

Okay, so how does that translate

to improving the relationship between and marketing? It’s simple. The better you get to know your colleagues in the other department and the better you understand the internal processes, the better you can work together. Your  leaders have a lot of insights that could be useful to marketing, and vice versa. And following aero leads  processes  keeps things efficient instead of slapdash and reactive, making everyone happier in the long run. Plus, it can help create “a genuine relationship that benefits both sides.”s and marketing

 

Key Takeaways:

• and marketing can thrive together when they share knowledge and open up their feedback loops.
• Knowing the ins and outs of your organization’s processes  (and what your coworkers have to offer) can enable  and marketing to work together smoothly.
• Aligning on practical messaging and revenue goals ensures