Since you can choose your custom audience
One company that used Lookalike Audiences on Since you can Facebook with success is Modanisa, an ecommerce company in Turkey that wanted to expand into the German market. Thanks to Lookalike Audiences, Modanisa increased its ROI four times over, plus boosted its acquisition rate by 30 percent. 3. Reach new people outside your customer list you can try an audience outside your normal scope. Maybe there is an audience out there that you haven’t tried appealing to yet, who may be interested in your company or product.
This tool allows you to try
Who knows, you may end up reaching people cambodia telegram data you wouldn’t have thought. 4. Save money on ad spending Since Lookalike Audiences on Facebook allow you to spend money on the best audiences, you can avoid spending unnecessary money on the wrong audiences. Essentially, you’re optimizing your ad spend and generating a bigger return for it. An example of the money that Lookalike Audiences can save your business comes from Little Passports, a children’s educational multimedia company.
Within six months of trying
Lookalike Audiences, the company had decreased its cost-per-acquisition (CPA) by 60 percent. Even better, they had tripled their customer base. 5. Constantly monitor performance With Lookalike Audiences, as with many of Facebook’s targeting features, you can closely monitor who sees your ads and how they respond to your ads. This feature allows you to fix any potential issues early and make any necessary adjustments before it starts costing you money.
Custom Audiences file to Facebook
For example, maybe you upload your . The list, however, extends back years before a thorough rebranding by your company, so it features audiences that may not match your ideal customer today. As a result, you start to notice lackluster performance from your campaign. This change tips you off to how outdated your Custom Audiences file is, so you pause your campaign and make the necessary updates to start connecting with your ideal client.
During the creation of your audience
Audience size flexibility you can choose the size linkedin, the ultimate professional social platform of your Lookalike Audiences. While smaller audiences will more closely match your source audience, a larger audience increases your potential reach — it also reduces the level of similarity between your Lookalike Audiences and source audiences. This flexibility is a perk, as you can experiment with your Lookalike Audiences, as well as ads. Generally, however, you want a source audience between 1,000 to 50,000 people.
Increase conversion rates
Source quality matters too. For example, if a aob directory source audience is made up of your best customers rather than all your customers, that could lead to better results. 7. While social media is an excellent platform for generating brand awareness and loyalty, as well as interacting with existing and future customers, it can also encourage conversions. What you consider a conversion can range from a sign-up for an email newsletter to a purchase of a new product.