Sustainability is becoming increasingly important to people, who believe that taking care of the planet and reducing the carbon footprint we leave on it is crucial for our health and that of future generations. Would you like to take our Master in Tourism Marketing Management [MMT] ? Click here for more information. What is blue tourism? One…
Brand equity is a fundamental concept in the world of marketing and business. Understanding it is crucial for companies seeking to differentiate themselves in a competitive market and maximize their profitability. What is brand equity? Would you like to take our Master in Marketing and Commercial Management (GESCO) ? Click here for more information. The term brand…
In fact, according to a WTW study carried out in 2024, only 14% of participating companies have adequate reputational risk management processes linked to performance indicators. Thus, organizations should carefully analyze all the adverse situations they may face and prepare an action plan. Would you like to take our Master in Marketing and Commercial Management [GESCO] ?…
