Blue tourism: what it is and how to promote it
Sustainability is becoming increasingly important to people, who believe that taking care of the planet and reducing the carbon footprint […]
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What is brand equity? Models and examples to understand its value
Brand equity is a fundamental concept in the world of marketing and business. Understanding it is crucial for companies seeking
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What is Monte Carlo simulation?
In fact, according to a WTW study carried out in 2024, only 14% of participating companies have adequate reputational risk