The great theater director, teacher and theater theorist . Konstantin Stanislavsky shouted to young diligent actors. It was a special director’s technique for bringing an actor who was playing around to his senses and into tune with reality. With this same phrase, which has become legendary in the world of […]
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The past year for our online marketing agency was marked by numerous changes and new challenges. Nevertheless, we have managed to achieve many of our goals and develop further in many respects. In this article, we take you through our 2022 with all its highlights. We look back on an exciting, challenging, […]
While social media and other media channels often take first place in performance marketing, too little importance is given to the classic newsletter in email marketing. Newsletter marketing also offers your company the opportunity to regularly draw attention to your company or brand with exciting content. In this article, ONE LINE […]
An excellent user experience is more than just an addition; it is the foundation of successful websites. The quality of your UX determines whether visitors to your website stay, engage, and become repeat users or customers . A well-thought-out UX goes beyond design; it encompasses the entire user interaction with your website, […]
Performance marketing is the consistent implementation of data-driven marketing. It allows successes and failures to be assessed much better than with other strategies. This makes it possible to regularly optimize individual marketing measures in order to continuously optimize results. What is performance marketing anyway? The term performance refers to the performance that a […]
Artificial intelligence (AI) is a real future technology and is currently being used in more and more areas. ChatGPT is currently one of the most important innovations with great potential. AI in online marketing: What is ChatGPT? The use of chatbots based on artificial intelligence is now considered an absolute […]
Around 200 ranking factors influence the Google ranking. The following article explains which of these factors are most important in 2023. Stability or change: How quickly do Google ranking factors change? In order to improve a website’s Google ranking, it is important to take different factors into account. Although the algorithm […]
The right web hosting is the basis for successfully putting websites online. But how Web hosting with domains – simply does web hosting with domains actually work? As an online marketing agency with comprehensive expertise, we explain what it is all about and what is important. What is web hosting? […]
Targeted brand building and developing an authentic brand identity are simply part of modern online marketing. But what exactly needs to happen so that you are perceived as a fully-fledged brand and not just as a company or retailer? ONE LINE, as an experienced digital marketing agency, will take you along […]
Local search engine optimization (short: local SEO) is a marketing measure Local SEO: Regional search that primarily benefits small local businesses. This marketing strategy is best implemented in collaboration with an experienced digital marketing agency – such as ONELINE. What is Local SEO? Local SEO is a central aspect of search engine optimization […]
So-called lead generation plays a crucial role in online marketing. The “lead” provides his or her personal data voluntarily in order to receive further information or offers. In order for this to succeed, consent is first required via the double opt-in process. Definition: Lead Generation – What is it? The […]
Keywords are important – no question about it. Without relevant search terms, hardly anything happens on your website. Traffic depends on how targeted we are at reaching our users and guiding them to exciting pages. Which SERPS, i.e. search results, serve their purpose and why secondary keywords should not be neglected […]
