Marketing Strategy

Fuel your pipeline with qualified prospects and boost your revenue One thing he’s seen break down teams is when individual contributors aren’t encouraged to share. Signup field for the lusha app – please enter your work emai. Practice knowledge sharing Speaking of your super-smart colleagues, don’t forget to ask them what they know – and…

When you were growing up, did you ever hang out with a kid you didn’t have much in common with just because your parents were friends?and marketing    Circumstances forced you together, but you weren’t really friends on your own. Sometimes that’s how the relationship between and marketing can feel. Both teams are central to…

To all the sales warriors out there: B2B cold calling statistics can make for an easier battle when it comes to winning over prospects. It can do a lot for your confidence (not to mention your closing rates) to understand what’s normal as you journey into the potentially chilly winds of cold calling. Plus, when…

But what if there was another way you could identify potential opportunities for cross-selling and upselling (even if your client doesn’t know they need it yet)? Something a bit more proactive that you can add to your tool kit alongside those important soft skills? opportunities outside of your regular upsell/cross-sell process, there’s a tool you…

Upselling and cross-selling are everywhere. “Do you want cheese on that?” Upsell. That pack of gum at the checkout? An easy cross-sell. But most of the time, we’re working with stuff that’s harder to sell than some tasty snacks. Companies that use these selling tactics can A have up to a 60-70% repeat purchase rate…

A good lead generation method will minimize those go-nowhere sales efforts and arm your teams with lists of high-potential targets. It’s an extensive How to generate leads  process. But hopefully, your organization has already done a lot of the legwork in their Go-to-Market Strategy, which has significant overlap with essential parts of lead gen. Here’s…

Lead generation is part art, part science. Every good marketer or salesperson develops a certain instinct for how to get leads from cold to hot. But no matter how good you are at your job, if you want to reel in the best catch, it always helps to have a pool of potentials at the…

Ask almost any business, organization, or researcher and they will tell you that one of the best ways to gather information about your audience is to send out survey emails. Such emails need to tailor the content to the audience, deliver it in a way that grabs their attention and invites their input, while enforcing…

HTML email design, in particular, has played a major role in digital marketing as the digital age has brought new communication strategies. HTML email design ensures that all emails are well-structured, neat, and most importantly, functional in Design Influence: The Art of HTML Email  every way. That’s because using HTML in email design offers more…

We all know how important a website is to a business’s online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an Optimize your page for web traffic, leads and revenueonline presence to reach buyers in the internet age. A company’s website is its virtual storefront. Having a website alone isn’t the…