What is a longread, what is it for and what kind of business needs it?

Longread (from English long read – “long reading”) is a popular format of online text content. In the English-speaking environment, this format is also known as deep read, which more accurately conveys its essence. To provide the reader with deep immersion, the material should not only be long, but also interesting and exciting. For this,…

Brandformance what is it how does it work who is it useful for

Most often, the brandfomance approach is used in media advertising (78%). It is also used in content marketing (brand media, blog, special projects, native advertising), in advertising with bloggers, and in promotion in social networks. How popular is brandformance During the study, Yandex Advertising experts found out that is gaining popularity and today every third person…

How to explore foreign hot spots and use them to promote brands

What are the hot topics during this period? Of course, it is words such as “Wuhan, come on”, “epidemic”, and “new coronavirus”. While staying at home to contribute to the country, we are also flooded with news, articles, and videos about the epidemic. It is found that many brands, companies, or public accounts have quietly….

Improving Service Efficiency and Customer Experience

Background of the Problem Driver Management System (Driver Management System) for Taxi Company Taxi is one of the important modes of transportation in urban life. In operating a taxi service, fleet and driver management are the main keys for taxi companies to provide efficient and quality services. However, in managing fleets and drivers, companies are…