The sheer volume of content competing for attention in customer inboxes has certainly made it harder for email marketers. Marketers are experimenting with new subject lines, images, and copy to entice readers to not only open but click. 5 Tips for Agencies to Personalize Client Emails with GIFs. Today we’re going to take a deep…
The term “marketing plan” can mean a lot of things, from your social media/ad campaign plan to your lead nurturing funnel to your overall strategic goals. Ideally, you’ll bring all of these tactics together into one cohesive strategy. This will become your capital-letter Marketing Plan! This can be a daunting task, especially if you want…
Who are the industry’s top digital marketers and what makes them so successful? That was the question researchers at Fractl set out to answer when they employed IBM 10 Key Traits of Top Digital Marketers Watson’s personalized insights to analyze the Twitter feeds belonging to some of the leading marketing leaders. Their analysis identified ten…
A solid social media strategy is essential to ensure that your social media marketing efforts align with the rest of your marketing strategy. Consistency is key. What is a successful social media strategy?. There are many different approaches, styles, and layouts for social media strategies. Would you be surprised if I told you that there…
One of the main goals of inbound marketing is to Inbound Lead Generation: Convert Visitors into Customers. generate leads — potential customers who are interested in your products or services. But simply generating leads isn’t enough . To really benefit from inbound marketing, you have to convert those leads into paying customers. Inbound marketing…
