The sheer volume of content competing for attention in customer inboxes has certainly made it harder for email marketers. Marketers are experimenting with new subject lines, images, and copy to entice readers to not only open but click. 5 Tips for Agencies to Personalize Client Emails with GIFs. Today we’re going to take a deep…
The term “marketing plan” can mean a lot of things, from your social media/ad campaign plan to your lead nurturing funnel to your overall strategic goals. Ideally, you’ll bring all of these tactics together into one cohesive strategy. This will become your capital-letter Marketing Plan! This can be a daunting task, especially if you want…
Who are the industry’s top digital marketers and what makes them so successful? That was the question researchers at Fractl set out to answer when they employed IBM 10 Key Traits of Top Digital Marketers Watson’s personalized insights to analyze the Twitter feeds belonging to some of the leading marketing leaders. Their analysis identified ten…
A solid social media strategy is essential to ensure that your social media marketing efforts align with the rest of your marketing strategy. Consistency is key. What is a successful social media strategy?. There are many different approaches, styles, and layouts for social media strategies. Would you be surprised if I told you that there…
One of the main goals of inbound marketing is to Inbound Lead Generation: Convert Visitors into Customers. generate leads — potential customers who are interested in your products or services. But simply generating leads isn’t enough . To really benefit from inbound marketing, you have to convert those leads into paying customers. Inbound marketing…
With users free to disable the autoplay feature of video ads on Facebook, it’s normal to question the use of video ads in your lead generation campaign. Wouldn’t an image-based advertisement, such as a carousel ad, work better? Not necessarily. People love video content. In fact, when it comes to video on Facebook and Instagram,…
Additionally, incorporating collaboration tools and software will allow for easy communication among all team members. Clear messaging plays a significant role in your campaign’s success. Similarly, your campaign’s success relies on the communication of your team members. It’s important to make sure both play a crucial role in your campaign. 5.A great way to improve…
Once this list is made, cut the time in half. This will prompt each team member to be more productive with each task because they will have less time to complete it. You may need to adjust the time as you go along. but you can take the time to figure out what works best…
Without personalized marketing, you risk losing subscribers, losing conversions, and annoying your audience. Using data for personalized marketing Okay, you get it — personalization is important. But Take a look at these options!Data to Use with Personalized Marketing 1024×434 54% target customers based on pages views 56% target customers based on demographics 60% target customers…
Need some inspo? Check out these website personalization examples! With programs like MarketingCloudFX, it’s easy to personalize site content. You can create custom pages that allow you to tailor your site to each visitor.Personalized Marketing Tips 4. Adding personalized shopping cart recommendations is a great way to encourage purchases. When people are already purchasing products…
Despite its importance, many companies struggle to implement personalized marketing plans. In fact, only 5% of firms think they do personalization extensively. And less than 10% of retailers think they are highly effective at using personalization. Email marketing is one of the best methods for creating personalized campaigns that drive results. However, 70% of brands…
The benefit of Lookalike Audiences is that you’re connecting with audiences primed for conversion. They share traits of your existing clients, which increases their likelihood of converting, whether by becoming a lead or customer. Now that you know the benefits of Lookalike Audiences, are you ready to create them? First, you must be the admin…
