With users free to disable the autoplay feature of video ads on Facebook, it’s normal to question the use of video ads in your lead generation campaign. Wouldn’t an image-based advertisement, such as a carousel ad, work better? Not necessarily. People love video content. In fact, when it comes to video on Facebook and Instagram,…
Additionally, incorporating collaboration tools and software will allow for easy communication among all team members. Clear messaging plays a significant role in your campaign’s success. Similarly, your campaign’s success relies on the communication of your team members. It’s important to make sure both play a crucial role in your campaign. 5.A great way to improve…
Once this list is made, cut the time in half. This will prompt each team member to be more productive with each task because they will have less time to complete it. You may need to adjust the time as you go along. but you can take the time to figure out what works best…
Without personalized marketing, you risk losing subscribers, losing conversions, and annoying your audience. Using data for personalized marketing Okay, you get it — personalization is important. But Take a look at these options!Data to Use with Personalized Marketing 1024×434 54% target customers based on pages views 56% target customers based on demographics 60% target customers…
Need some inspo? Check out these website personalization examples! With programs like MarketingCloudFX, it’s easy to personalize site content. You can create custom pages that allow you to tailor your site to each visitor.Personalized Marketing Tips 4. Adding personalized shopping cart recommendations is a great way to encourage purchases. When people are already purchasing products…
Despite its importance, many companies struggle to implement personalized marketing plans. In fact, only 5% of firms think they do personalization extensively. And less than 10% of retailers think they are highly effective at using personalization. Email marketing is one of the best methods for creating personalized campaigns that drive results. However, 70% of brands…
The benefit of Lookalike Audiences is that you’re connecting with audiences primed for conversion. They share traits of your existing clients, which increases their likelihood of converting, whether by becoming a lead or customer. Now that you know the benefits of Lookalike Audiences, are you ready to create them? First, you must be the admin…
One company that used Lookalike Audiences on Since you can Facebook with success is Modanisa, an ecommerce company in Turkey that wanted to expand into the German market. Thanks to Lookalike Audiences, Modanisa increased its ROI four times over, plus boosted its acquisition rate by 30 percent. 3. Reach new people outside your customer list…
Nuggets) and this event was a total hit! Goals Meeting, August Style We look forward to the Goals Meeting every month, but this one was packed with a little extra sweetness! Hearing the team “cheers” each other for outstanding service to their clients, acts of kindness and positivity towards one another, and having massive long-term…
Google even states that searches including Product to the search term, “near me,” increased by more than 500 percent in the past two years. Even better, local search offers a high conversion rate of 80 percent. That’s because when users do a local search, they’re often in the area — or planning to travel to…
It’s smart to consider mobile advertising, though, especially with more than half of the Internet’s traffic coming from mobile devices. measure, and optimize ads for your particular audience and their devices — including things like connected TVs, Accelerated Mobile Pages (AMPs), and other applications. It can even serve ads on platforms like YouTube and Apple…
Sigmund Freud was one of the first psychologists to notice the influence of the unconscious layers of the psyche on human actions. The outstanding scientist believed that unconscious motives are personal in nature. Carl Gustav Jung went further: he claimed that the unconscious is divided into personal and collective. The personal is formed by a…
