The topic of entering Western markets and promotion remains relevant for Ukrainian business. The Polish market has significant advantages for entrepreneurs from Ukraine, primarily due to its close geographical location, similar culture and mentality. But where to start, what strategy and business model to choose, what difficulties may arise? To answer these questions, we invited…
Number/growth of subscribers. The most common and probably the most obvious metric for SMM. Are your channels stagnant or growing? Audience size will help you answer. However, keep in mind that this KPI can be easily tweaked and broken. Therefore, using the number of subscribers as the main and single criterion is not an option….
Chatbot based on artificial intelligence ChatGPT revolutionized the world of technology at the end of 2022. OpenAI continuously updates versions of ChatGPT. You won’t have to refresh your chat and create a new conversation like you did with ChatGPT3. However, OpenAI states some limitations of the new AI language model. Thus, the company has not…
Telemarketing is and always will be a successful marketing technique for many companies. However, it involves assembling a trained sales team to make cold calls and create a seamless telemarketing campaign. Not only is finding the right people for your in-house team difficult. But it can take up a lot of your time too, which…
This way of thinking is based on the design framework. Moreover, it is very different from our normal way of thinking. Normally, our way of thinking is to be a little more reasonable and logical. It tells us that in situations where we need to find solutions, we should follow the more familiar and risk-free…
