It is obvious that this year developers will have to face even more serious competition for buyers, as well as rethink the tools us to stimulate demand and sales strategies, comment Vyacheslav Evseev, executive director of the Association of Managers. The Central Bank rais the key rate to in August, which, of course, will affect…
The TOP advertisers in traditional mia in the second quarter includ such players as GC FSK, Sber, LSR Group, Cyan Group and Donstroy. As for search demand, oneroom apartments continue to be of the greatest interest among Russians of requests are for this type of request. Quarterly dynamics show a drop in requests for apartments…
Finetuning for each establishment; important categories of dishes (for example, not Nuggets pieces, but chicken for appetizer). Thanks to data obtain from Amplitude, the crossselling functionality, customizable using Amplitude and controll inhouse. Its main advantage is the ability to create a selection of products for each segment. I receiv an additional advertising tool that you…
Need to travel Customers most often order the first two positions from a crosssale (from of clicks), so now establishments and partners can place their goods in the first positions for an additional fee. crosssale Interesting insight from a crosssales campaign . The Chocofood team launch crossselling across Kazakhstan and, looking at reports and graphs…
A department This is important because the higher the relevance of the product, the higher the likelihood that it will be purchas. And this ultimately increases profits. sale Dependence of sales on product relevance during crossselling There are several tools that help you identify relevant products for crosssellingCommodity matrix. Suitable for a small assortment. When…
Nazim Altaeva, product manager at Chocofood General results of the case With the help of Amplitude, the Chocofood product team was able to not only optimize the search page, but alsomark all user events, track negative trends in requests and sales dynamics; react in time and develop your own search system within the site and…
Users in an The reasons have been found, but how to fix them? To ruce the rate of unsuccessful queries and make them more accurate and successful, the Chocofood team add synonym search. For thisadd functionality that allows you to select synonyms for unsuccessful queries; enrich the search for establishments with various spelling options, which…
Curated applications This can be track both within one restaurant and across the country. Chocofood uses this data torecommend establishments or dishes in the search results to users, for example, to increase demand for dishes with a downward trend; help partners with sales offer a more conversionfriendly menu order, the most successful categories, promising new…
A free portal The Chocofood product team notic that most often the search in the application return an incorrect result to the user’s request. It was not possible to understand why this happens and correct the situation using the existing functionality. Therefore, it became obvious that we ne a search adapt to the specifics of…
This can attract new subscribers and increase the reach of your channel. Successful promotion on Telegram may require time, patience and constant testing of different strategies. And we, following the trend and relying on successful experience, will be constantly looking for new solutions, testing free and paid advertising methods and will share with you a…
Here you have the opportunity to promote both free and paid, and also if you have a relatively small budget . You can try similar tools or implement something of your own – for example, do mutual PR in the channels of companies working in relat niches . Additional recommendations for promotion Telegram provides an…
Elena Brykova , Group Head Adventum As a result of sending two push notifications, we also observ unsubscribes. They made up . % of the total number of subscribers. This makes it clear that such touches should not bother the user. “ The launch campaign show very effective results. We will definitely continue to try…
