Benefit #7: Ability to send personalized messages to customers Personalized communication is one of the most important benefits of WhatsApp Business. 71% of customers feel frustrated if their communication with a brand is impersonal. WhatsApp is the perfect platform for personalizing customer service. With emojis and the availability of rich media options such as images, audio, clickable…
Let’s be honest: we all open WhatsApp multiple times throughout the day. We read messages from family, friends, and businesses. And if you’re thinking about using WhatsApp for your business, you’re on the right track. WhatsApp has an open rate of over 98% and a click-through rate of 45% to 60%, giving your business a…
Sustainability is becoming increasingly important to people, who believe that taking care of the planet and reducing the carbon footprint we leave on it is crucial for our health and that of future generations. Would you like to take our Master in Tourism Marketing Management [MMT] ? Click here for more information. What is blue tourism? One…
Brand equity is a fundamental concept in the world of marketing and business. Understanding it is crucial for companies seeking to differentiate themselves in a competitive market and maximize their profitability. What is brand equity? Would you like to take our Master in Marketing and Commercial Management (GESCO) ? Click here for more information. The term brand…
In fact, according to a WTW study carried out in 2024, only 14% of participating companies have adequate reputational risk management processes linked to performance indicators. Thus, organizations should carefully analyze all the adverse situations they may face and prepare an action plan. Would you like to take our Master in Marketing and Commercial Management [GESCO] ?…
