Device management Metrica, the functionality of funnels is limit, since they must be creat in advance in the form of composite goals. This is inconvenient when analyzing user behavior on large projects, since it is impossible to prict all possible sequences of events. In GA , it is enough to mark user actions with events…
This has left many companies fac with choosing a new analytics system. The most popular options are Google Analytics and Yandex. Metrica But which one should you prefer? Userfriendly interface When choosing an analytics system, you should pay attention to the convenience and clarity of the interface. In this regard, Yandex.Metrica is a more attractive…
As their on The group includes keywords with a broad match type. For example, to analyze the group of queries car insurance, highfrequency keywords with different spellings are us, including synonymscar insurance, car insurance, car insurance (insurance, insure), car insurance (insurance, insure), etc.Evgenia Grunis in the TOP ! SEPTEMBER , NEWS Today, the Association of…
Given the same Mortgage insurance is in the lead with a share of, follow by real estate , the balance of is account for by individual financial insurance. Interest in crit insurance accounts for of the overall demand structure. Changes in the economic environment traditionally have a tangible impact on the insurance industry , notes…
In the office You can receive materials by filling out the form via the link. The study of search interest in insurance products in Russia covers months from May to April . The most popular topic in the overall demand structure is the topic of car insurance. It accounts for of all requests ( million…
It is obvious that this year developers will have to face even more serious competition for buyers, as well as rethink the tools us to stimulate demand and sales strategies, comment Vyacheslav Evseev, executive director of the Association of Managers. The Central Bank rais the key rate to in August, which, of course, will affect…
The TOP advertisers in traditional mia in the second quarter includ such players as GC FSK, Sber, LSR Group, Cyan Group and Donstroy. As for search demand, oneroom apartments continue to be of the greatest interest among Russians of requests are for this type of request. Quarterly dynamics show a drop in requests for apartments…
Finetuning for each establishment; important categories of dishes (for example, not Nuggets pieces, but chicken for appetizer). Thanks to data obtain from Amplitude, the crossselling functionality, customizable using Amplitude and controll inhouse. Its main advantage is the ability to create a selection of products for each segment. I receiv an additional advertising tool that you…
Need to travel Customers most often order the first two positions from a crosssale (from of clicks), so now establishments and partners can place their goods in the first positions for an additional fee. crosssale Interesting insight from a crosssales campaign . The Chocofood team launch crossselling across Kazakhstan and, looking at reports and graphs…
A department This is important because the higher the relevance of the product, the higher the likelihood that it will be purchas. And this ultimately increases profits. sale Dependence of sales on product relevance during crossselling There are several tools that help you identify relevant products for crosssellingCommodity matrix. Suitable for a small assortment. When…
Nazim Altaeva, product manager at Chocofood General results of the case With the help of Amplitude, the Chocofood product team was able to not only optimize the search page, but alsomark all user events, track negative trends in requests and sales dynamics; react in time and develop your own search system within the site and…
Users in an The reasons have been found, but how to fix them? To ruce the rate of unsuccessful queries and make them more accurate and successful, the Chocofood team add synonym search. For thisadd functionality that allows you to select synonyms for unsuccessful queries; enrich the search for establishments with various spelling options, which…
