Here are the five books Ive benefited from the most Scientific Advertising by Claude Hopkins . Introducing the concept of copy testing with a detailed look at the most effective headlines used in direct response marketing from . Testing Advertising Laws by John Caples . Claude Hopkins method took another decade to refine. Included are the most successful title formulas that are still clicking nearly a century later. Breakthrough Advertising by Eugene Schwartz. Eugene Schwartz introduces the concept of brand awareness and how to market to consumers at all levels.
This is a more modern personal
Advertising Wizards by Roy Williams . favorite book with a most unique approach to copywriting. Great Leadership by Michael Masterson . Just focus on how to write the first line of copy for maximum impact on your readers. Once you become a true headline writing pro use Si Quans SEO copywriting Phone Number List guide to optimize the rest of your articles. You can hit me up on Twitter and ask me to send you a [title] Translator Zhao Zirong founder of SEOZZR blogHow to create a successful content strategy By Joshua Hardwick September min read Joshua Hardwick Joshua Hardwick Director of Content Marketing at Ahrefs.
Why is it important to have a content strategy
This strategy has been very successful for us. Our blog gets K visits per month from Google K people on our mailing list and K subscribers on YouTube. More 1000 Mobile Phone Numbers importantly it has helped our annual revenue grow consistently over the years . But while you could blindly copy our content strategy that wouldnt necessarily be wise as what works for us may not work for you. Thats why we wrote this guide to show you how to create a content strategy that makes sense for your business.
