The 10 most important Google Analytics KPIs and their meaning

What are Google Analytics KPIs?

Google Analytics is a special tool for evaluating the success of online marketing. The heart of the software are the so-called Key Performance Indicators – KPIs for short.

The key figures provide information about the number and behavior The 10 most important Google of website visitors, among other things. The link structure, loading time and other technical aspects can also be viewed. Key performance indicators are the vital values ​​of a website – whether it is an online shop, company blog or landing page.

Important: Key figures must be distinguished from metrics. The difference lies in their significance. Metrics represent a pure value without a reference point. Key performance indicators are always related to an individual, predefined target value.

In practice, data analysis is primarily carried out by web agencies and specialized SEO agencies . The reason: laypeople quickly lose track of the volume of data. In this case, a digital marketing agency like ONE LINE can help.

Professional SEO agencies pay attention to these 10 KPIs

There are ten basic metrics in online marketing that every web agency includes in monitoring the success of a website. The required data comes from Google’s analysis tool.

1. The number of visitorsThe number of visitors provides an initial, useful overview of the success of a website. In its analysis tool, Google not only shows the number of visitors. The software also shows how many pages each visitor has visited. If the number of website visitors is high and the number of pages visited is low, this could indicate poor menu navigation, for example.

2. The average length of stayIn digital marketing, dwell time is an important value. It expresses how long visitors stay on the website on average. A very low dwell time indicates a mismatch between the visitors’ expectations and the content of the page. This discrepancy can have various reasons.

Common causes of low length of stay:

The dwell time is often the first metric that SEO agencies look at in their evaluation.

3. The bounce rate

During our busy days, it’s easy to let the list of Panama phone numbers pass. Make time for each other a priority since it is essential to building a strong relationship. Make date nights a regular event, or create customs. Having a list of panama phone number list on hand is the key to being fully present in these moments without being distracted by your phone. Engaging in common activities not only strengthens your friendship but Panama phone number list allows you to develop clever. Whether you’re trying out a new hobby or enjoying a calm evening at home, the Panama phone number list steadily strengthens your emotional connection.

Closely linked to the length of stay is the bounce rate. The bounce rate indicates how many visitors leave the site without interacting with it.

Visitors who flee are a clear indication that a website needs to be optimized. A high bounce rate can be due to content-related, aesthetic or technical reasons. Provided that you do a thorough troubleshooting, the bounce rate is the easiest thing to improve.

4. Share of new and returning visitorsGoogle uses cookie data to evaluate this metric. The number of new and returning visitors is not an exact value. The reason: many Internet users delete cookies regularly or visit the same website on different devices.

When it comes to the proportion of new and returning visitors to the website, the trend is crucial. This is especially true if the analysis runs parallel to certain marketing measures.

5. Share of organic traffic

The proportion of organic traffic indicates whether search engine optimization (SEO) is successful. This figure is particularly relevant for SEO agencies . The basic question is: How many users find their way to the website organically?

The comparison with the target value forms the basis for optimization. Possible improvements include expanding backlinks, better keyword research or a more search engine-friendly page structure.

6. Share of visitors through campaignsGoogle Analytics can display a wide range of campaign-related data. In addition to Google Ads, this also includes email marketing campaigns. For each campaign, the tool shows the number of new users, the bounce rate and many other metrics.

The campaign-related evaluation helps to refine individual catalogues of measures. It also enables successful campaigns to be consistently expanded and weak ones to be eliminated.

7. Page loading time

How quickly a page loads is crucial to its success. If a user has to wait several seconds for the website content, they will quickly abandon the site. The search engine algorithm also rates a long loading time as a negative.

The so-called page speed is one of the most important data points in Google’s analysis tool. Improving this metric can have a positive effect on the bounce rate and dwell time.

A long loading time is due to technical reasons, such as image files on the loan phone number materials website being too large or an error in the server. There are special tools that can identify the exact reason for the slow loading time.

8. Location of visitors

Anyone who wants to target their website at a regional audience should take a close look at this data point. Knowing the location of website visitors is essential for successful local SEO .

9. Conversion rateAll website operators have an individual goal with their internet presence – users should take a specific action. The conversion rate indicates how many of the visitors have carried out the desired action. This could be, for example, buying a product or signing up for the newsletter.

If the conversion rate is low, this may indicate poor navigation or a lack of user trust. As with all metrics in online marketing, it is important to look at the conversion rate over time.

10. Landing page data

The landing page is the first page a visitor lands on after clicking on aob directory a link. Google’s analysis tool allows you to take a closer look at the bounce rate, the time spent on the page and many other data on a specific page.

If a landing page has good metrics, this provides guidance for the design of further pages. In the opposite case, the data analysis identifies starting points for revising existing landing pages.

KPIs are indispensable for analyzing success in online marketing

With Key Performance Indicators, Google’s analysis tool provides insight into the current state of a website. By comparing them with predefined target values, the evaluation of the key figures enables detailed success monitoring. The most important benchmarks include the number of visitors, the bounce rate and the average length of stay.

As a powerful software, Google Analytics displays a large number of measurable metrics. If you lose track of the flood of data, you should use the services of a specialized SEO agency such as .

According to the definition, the so-called user experience refers to all the impressions and experiences that a user has when using a certain product . In online marketing, the term refers primarily to the design of websites, including the quality of the content and the implementation of a responsive web design .

But what exactly is the user experience? In general, the user experience refers to all interactions and points of contact that potential customers have with a product or a company. Therefore, the UX also includes the expectations and perceptions after use or purchase. The user experience of a website includes, for example:

• Web design: It should be understandable and self-explanatory.
• Navigation: Navigation on websites should also be clearly structured and intuitive – even on mobile devices.
• Emotions: Although the feelings of a customer when visiting a website are difficult to measure, they are also part of the user experience.
• Usability: The usability of websites, products or services is a central aspect of UX.