While social media and other media channels often take first place in performance marketing, too little importance is given to the classic newsletter in email marketing. Newsletter marketing also offers your company the opportunity to regularly draw attention to your company or brand with exciting content. In this article, ONE LINE provides an impetus for this and shows which data should not be missing from your newsletter marketing in 2023.
Newsletter as part of the online marketing strategy
Modern online marketing cannot do without emails and newsletters as advertising media. While communication via social media or display marketing is a good option for short-term performance marketing or special offers, sending newsletters has a long-term effect . The numerous advantages for your company and the recipient of the newsletter are often overlooked:
- By providing an email addressand other data when registering for a newsletter, you are taking the first step towards successful lead generation.
- Each newsletter allows you to communicate exciting and more complex content that would otherwise get lost in a short post on Facebook or Instagram.
- The newsletter format should not be used solely for advertising purposes, but should be a real source of information about your company and products.
- You are constantly in contact with your subscribers and ensure that they do not miss any news about your products and your brand.
Sending emails at the right time is important
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Sending emails in newsletter marketing sould be done strategically. If you send them too often or at the wrong time, the recipient will probably perceive your message as “spam”. Unfortunately, this also applies to sending emails infrequently if the content only seems to be advertising and does not provide any added value for the reader.
As a digital marketing agency, ONE LINE has been following developments in email marketing for many years. Experience shows that sending emails is particularly well received when the newsletter refers to a specific date or event. This prevents the impression that your company sends emails and newsletters randomly, but always follows a clear intention or occasion.
Different days of the year are ideal for sending a newsletter. So that you can prepare it in good time as part of your digital marketing strategy, we have compiled the most important dates for 2023:
The most important dates for 2023 at a glance
1st Chinese New Year (January 22nd)Did you forget to wish your customers a happy new year? Or do you not want to send a new email right at the start of the year after sending a newsletter at Christmas? The Chinese New Year offers you the best opportunity to market your products for a “fresh start” a few weeks after the start of the year.
2. Valentine’s Day (February 14th)Valentine’s Day is not just about marketing the right products and services for lovers. Give old and new customers some love too. With a special promotion, such as a higher discount, you can show your affection to all newsletter recipients.
3. International Women’s Day (8 March)Use this day to show that you are thinking especially of your female customers . Perhaps you can give women in your company a voice in your newsletter and demonstrate your commitment to equality in the workplace.
4th Easter Sunday (April 9th)The Easter period is a classic time for sending newsletters and special offers. Plan when to send the email in good time so that there is still enough time to shop before Easter Sunday on April 9, 2023.
5th Mother’s Day (May 14th)
In 2023, Mother’s Day and Ascension Day, the unofficial Father’s Day, are only four days apart. The ideal time to specifically address the parents and grandparents in your customer base.
6th Swiss Federal Holiday (1 August)If your products or services are “Swiss made”, you can show some national pride on this day. Perhaps you can offer a special discount for customers residing in Switzerland or inspire your international customers with the diversity of our country?
7. Halloween (October 31st)Over the last few years, Halloween has become an integral part of European culture. Perhaps you could use the opportunity to present some spooky-but-beautiful offerings.
8. Black Friday (November 24th)Hardly any retail company will be able to avoid participating in Black Friday. Plan early on which items you want to offer which discounts in order to generate real interest in your newsletter offers.
9. Cyber Monday (November 27th)The Christmas sales can begin. Here, too, you can inform your customers about your deals.
Supplement data individually and meaningfully
The above dates are intended to give you some examples for your newsletter marketing. These can of course be supplemented with other dates that you consider useful for your email marketing. A company anniversary or new highlights in your product range deserve an exciting newsletter regardless of the current date.
Important: Create an editorial plan at least six months in advance to specify a fixed number of emails for your newsletter marketing. This will prevent you from spontaneously sending new emails for new reasons, which will be perceived as spam once a certain number is reached.
Newsletter and email marketing with systemAs an online marketing agency, ONE LINE is the right contact when it comes venezuela whatsapp materials to planning newsletters and creating editorial plans. Together with measures ranging from search engine optimization (SEO) to a web presence in modern web design, the web agency develops a coherent concept that will make 2023 a successful year for you.
A well-positioned campaign is the basis for optimal search engine marketing. This includes the selection of sensible channels and the definition of relevant keywords. The online agency also takes Google Trends into account and carries out extensive landing page tests . This allows conversions to be optimized and obstacles to be removed early on.
Display advertising
In order to reach relevant target groups , the online marketing agency first determines where display advertising is most effective. It then supports the companies with the research work for the required campaign. Usability, clear statements and unambiguous calls to action are the main focus.
Social Advertising
Using various social media channels provides a good basis for reaching relevant target groups. This is why many companies make use of social media marketing. Individual campaigns are a central aspect of this measure and are geared towards the respective platform. Working with a professional ensures that the posts really encourage people to click, share and comment.
Affiliate MarketingFinding suitable publishers is the first step towards affiliate marketing. Although the approach is promising, effective marketing of affiliate products is not always easy. The key here is to find the right partners and motivate visitors to buy. An experienced online agency focuses on measuring success and monitoring as well as positive brand projection.
Why is a comprehensive SEO analysis by a good online agency so important?
Working with a good online agency is worthwhile, and not just in terms of alb directory display marketing . A digital marketing agency offers the expertise needed to successfully implement SEO measures. The basis for this is to define the current situation . Based on this, it is then possible to further develop the web presence.
Online agencies also carry out a comprehensive SEO analysis. They deal with all relevant aspects: from technical SEO to on-page and off-page SEO. Based on the analysis results, the professionals can decide which measures are necessary to improve the site’s ranking and increase traffic.
Entrusting an online agency with SEO measures is always a good idea. However, the requirements for search engine optimization are constantly changing. An efficient SEO strategy must therefore always be up-to-date. The reason for this is the constantly changing online world and the algorithms underlying it .
A monthly analysis is the ideal way to determine whether new measures are required. At the same time, the online agency’s regular look at the SEO company helps it identify new potential. If adjustments are required at any time, they can be implemented quickly and easily.
