What are backlinks and why are they so SEO-relevant?
When you start looking into online marketing, you will quickly come across backlinks and their importance for search engine optimization (SEO). Setting external links to your own website has been important for your ranking since the beginning of Google, but its nature has changed.
In this article, ONE LINE explains how relevant the development of a strong backlink structure is for SEO today and why an online marketing agency is an indispensable partner for this.
What are backlinks?
Every Internet user should know what a link is. A backlink is used when a link from an external website points to your own website . They are also known as “inbound links”. Search engines like Google viewas recommendations from other websites . Links between subpages of your website do not count as backlinks. The same goes for links that you place yourself on other websites.
If a website has many high-quality backlinks, it is seen as more trustworthy and relevant to certain search queries. Search engines assume that websites with many high-quality backlinks have higher value and authority, which means they are often “recommended”. You can think of it as asking your friends for restaurant recommendations in Zurich. If one restaurant is mentioned more often than others, you are more likely to choose that one.
You have no direct influence on backlinks, as you do not place them on your website yourself. You therefore have to convince other website operators of your quality, enter into partnerships and much more. Although it is possible to place links from various little relevance for Google and your SEO strategy .
This raises two questions:
- How important are backlinks to get better Google rankings?
- How can you convince other website operators to link to your website?
Why a mere link exchange is no longer enough
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The topic has become increasingly complex over the years. Google is constantly adapting its search algorithm to ensure that its users receive the greatest possible relevance and quality of the results displayed. This has also influenced the area of backlinking.
In the early days of the search engine, it was possible to gain a large number of backlinks by simply exchanging links with many other website operators. Such an approach no longer has any influence today. It is more important to establish thematic relevance between the two sites . The reputation of the website that links to your own website also plays a role . If the link comes from a small, private website, this is ultimately less important than if it is mentioned by a large company.
Number and quality as important factors
Even if thematic relevance and the size of the linking website play a role, the mass factor is still important . This is shown, for example, by a comprehensive from 2020 by the international SEO platform Backlinko, which still stated that the number of referring links is the most important factor influencing the Google ranking.
The analysis also reveals the aforementioned correlation between the ” ” of the linking website and higher rankings in Google searches. Simply put: the larger and more relevant a website is, the more important the links it contains .
The quality of backlinks is also important. Backlinks from low-quality or spammy websites can negatively impact SEO .
Why backlinks alone are not everything
The impression should not be created that the largest possible number of links from important websites is enough to conduct successful online marketing. There is one factor that every website operator should never ignore: what does their own website actually have to offer?
Over the years, the quality of website content has become increasingly important to Google. Even the most expensive SEO campaign is useless if the site visitor does not experience any added value. It is important that visitors find what they expect from the linked and visited website. This is another reason why ONE LINE, as an experienced for Zug, Lucerne and Switzerland, advises not to take the second step before the first.
Therefore, before planning a backlinking strategy, check the following aspects:
- Is your website professionally designed in terms of content and technology?
- Does your content provide added value to the reader?
- Does your website help to access and expand on content from other websites?
- Have you done good for your pages ?
If all of this is fulfilled, every subpage of your website what Is the product life cycle? stages and examples becomes a strong “product” that other sites are happy to link to. An experienced SEO and can of course also help you with these steps before effective backlinking can take place.
Find suitable link partners through an SEO agency
As mentioned, simply exchanging links with any website is not a success factor for your Google rankings. This does not mean that you should not actively look for partners and contacts for your external link building. This is where working with an experienced internet agency like ONE LINE pays off.
With many years of experience in the industry, contacts have been made with countless website operators. These will also include pages that are thematically relevant to your own website. Using such a network and linking exciting content to one another, you can build links that meet the specifications and quality requirements of Google and other search engines.
How exactly should backlinks be integrated?
A good backlink has a link text that creates expectations of the target page . These should be fulfilled by the linked content . Unfortunately, you often have no direct influence on how an external website operator links to you. This is where an online marketing agency can help again, by taking over the management of the backlink structure and thus also influencing the content level.
The links should not be created arbitrarily, but changsha mobile phone bumber list should illustrate a clear, thematic connection between the two pages . This is another reason why many companies run their own company blog. This allows articles to link to partners and other websites and, conversely, to benefit from links from other blogs. With thematic relevance and quality in the blog articles, the website’s ranking will move in the right direction.
Conclusion on backlinking to your website
Since the early days of Google, building a backlinking structure has been one of the most important factors in doing good , as it can improve the trust, authority and visibility of your website. As important as having a large number of links is, quality and topical relevance should never be neglected.
An online marketing agency like ONE LINE can help you in both respects. Through professional and strong SEO on the website itself, you lay the foundation for presenting strong websites to Google. With the right backlinks, this is further reinforced and ensures the top positions you are hoping for.
